Alexander Shapkin
Works as a freelance journalist and translator specialised in design, information technology and car reviews. He's keen on books, music and sports.
Very: A very digital rebrand
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Town of Fountain Hills gets a fresh new look
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Inside Wolff Olins’ global brand refresh of LG Electronics
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AI tech company Perplexity gets multi-meaning logo
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Munson: Austerity and minimalism
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Air India presents new visual identity, turning into world-class airline
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Stir: New dating app for single parents
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NISL updates its logo to better covey its unity and equity values
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Energy brand OVO presents new visual identity by Wolff Olins
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UD Las Palmas returns to La Liga with updated brand identity
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Markel: Warm shades of respect
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Twitter blue bird has flown as Musk changes social network’s name and logo
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Glassdoor unveils new visual identity by Koto
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Expedia presents new logo for better sustainability
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The Grande Arche: A branding for renovation
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New logo of Spezia Calcio makes scandal, resembling a Nazi symbol
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American Weed: Legalize It for veterans
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Infiniti continues to evolve in its logo and branding
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Opel’s iconic Blitz is changed again
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Insurance company Aegon adopts new emblem
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Havas: A consistent logo for a corporate culture
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Coworking brand WeWork rolls out new logo
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Jaguar Land Rover presents its first corporate logo
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ILM: Trust, Magic, and Innovation
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Porsche updates its iconic shield
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Pentagram remasters Channel 4 brand
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Hispano-Suiza: Reviving a luxury brand
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Ohio has returned to its old tourism slogan, refreshing its brand identity
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2026 FIFA World Cup identity introduces new design system
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Sixt makes small changes to its logo
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Western Union updates its visual identity emphasizing a new global strategy
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LeShuttle: Speedy trips and slow halcyon moments
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The Warner Bros. logo is changed again, and for good reason
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Spain’s La Liga is about to adopt a totally new logo
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Minute Maid unifies its visual identity as a global brand
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Veg NI: A brand for local veg
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Bershka updates its logo, following its sister brands
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Cohere: Nature and digitality
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LG’s face logo gets animated, showing off different expressions
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San Francisco: Make your place in the future
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No orange, no leaf. The logo of Fanta is simply blue
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Pepsi comes back to its classic logo design
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Black Star Pastry: Between innocence and elegance
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Freeform gets free forms for its visual identity
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Fashion brand Bonprix considerably reworks its logo
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Argentina’s payment service rolls out a new visual identity
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Netflix: New look, same logo
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Nokia updates its logo for the first time in 45 years
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Pentagram refreshes the visual identity of Amazon’s streaming service
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Brazil restores its iconic country brand under Lula’s presidency
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7Up updates its brand with a clear and vigorous visual system
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Jonathan Ive creates an emblem for Charles III coronation
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Burberry brings back the Equestrian Knight to its logo
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Eurostar: How to transform a symbol into a flexible design system
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Fans get offended by the logo of Pink Floyd re-edition of Dark Side of the Moon
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Daniil Medvedev gets a personal logo by Lacoste
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Italia’s Azzurri are about to start new season with new identity
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Holiday brand Center Parcs updates its logo
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ITV unveils new visual identity, relaunching its streaming service
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Musk’s Twitter presents a “perfectly awful” logo for its subscription service
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NBC updates its peacock logo
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UK’s TV news company carries out the first rebranding since 1970
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Lancia rolls out a Progressive Classic logo anticipating a revolutionary design for its cars
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Formula E gets a new visual identity
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Aston Villa unveils a new logo chosen by fans
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Audi cars will soon receive a two-color logo
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Glenmorangie: A new design for a whiskey brand
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The Bronx Museum presents a new visual identity
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Rafa Nadal: Game. Set. Brand
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Wolff Olins repositions grocery brand Instacart
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Bhutan: Believing in new brand
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Utah is about to adopt a new flag
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Citroën introduces new logo, again
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Salomon launches a promotion campaign with a refreshed logo
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Zoom updates its visual identity, positioning itself as a brand
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Real Betis updates its visual identity
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Tirlán: The land of abundance
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Roblox adjusts its logo, trying to build its own metaverse
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Škoda rebrands with a flat logo
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myToys: An unconventional logo for a children’s brand
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Nutiva rolls out nature-inspired logo
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Brighton & Hove Museums: United with the ampersand
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Oktoberfest gets its first-ever logo
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Winnipeg presents a new city brand
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Google continues unifying its products with a new Google Play logo
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Bugatti updates its look with new color palette and typography
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GE unveils logos for three planned public companies
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Aston Martin redesigns its logo with “subtle but necessary enhancements”
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Olympique Lyonnais carries out doubtful logo update
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Zapier: Orange storytelling
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Linktree gets a new visual identity
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French search engine Qwant unveils new logo
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La Liga’s Real Valladolid presents refreshed crest
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GSK considerably overhauls its logo
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Cleveland Cavaliers update their visual identity
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Sunrise, simply Sunrise
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Buick officially presents its new logo
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Scottish Hockey rolls out a new logo
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Steiff: A new logo for Teddy bear anniversary
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Frontier adopts new visual identity
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New York Philharmonic unveils new look
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Condor: Striped vacation
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Fiorentina unveils new logo
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Air Japan: Fly Thoughtful
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Australia presents a new version of the National Brand
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Bank of England refreshes its Britannia logo
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EFE: Seriousness and credibility
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Capcom presents Street Fighter 6 logo looking like a clipart piece
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Sanofi introduces a new logo
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Anheuser-Busch updates its logo, following the ABInBev rebranding
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Washington Redskins rebrand to Washington Commanders with new visual identity
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Google Chrome gets new logo for the first time in eight years
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Anheuser-Busch InBev: Cheering redesign
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Swiss insurance company receives new logo
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Florence’s new logo gets an F
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M&M’s revamps its visual identity for an inclusive future
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INSP TV rolls out a western-inspired logo
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Nivea: Rejuvenating the brand
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Eredivisie’s Willem II updates its logo
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Radio France: New campaign, new look
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