Alexander Shapkin
Works as a freelance journalist and translator specialised in design, information technology and car reviews. He's keen on books, music and sports.
Decathlon refreshes its identity with first-ever symbol
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Norwegian airline brand rolls out new identity
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Toledo Museum of Art invites visitors, with new innovative branding
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Monterey Bay Aquarium updates its idenitity, celebrating the 40th anniversary
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Go.Compare: Singing cheerfulness to help
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LA Clippers unveil new nautical-themed logo and unis for the next season
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The Mora: Take a pause for luxury holiday
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French top basketball league introduces new, unique logo
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Tiger Woods launches his own brand, breaking with Nike
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Iittala: Glowing color of Finnish design
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Paramount Global’s online TV streaming service rolls out new logo
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NYBG: An appealing look to represent splendor of flora
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CW overhauls its visual identity with new programming strategy
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UNWTO rebrands as UN Tourism with new brand identity
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Demel: Sweet imperial procession to online
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OpenAI DevDay: A bit of intelligence
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Rockstar Games is fighting Remedy Entertainment over its new ‘R’ logo
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Honda introduces new logo for its next-gen EVs
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Omlet: Tender loving care for animals
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America gets new logo to celebrate her 250th birthday
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Minnesota unveils its new flag and seal
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Bluesky declares itself as Twitter’s successor with new identity
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Mexico’s Telcel updates its logo for the first time in 30 years
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Swiss ski resort unveils modern look to appeal global tourists
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Boehringer Ingelheim: A redesign with traditionalist approach
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National Landscapes: Vivid mosaics
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Bauer Media Group rolls out breakthrough identity, signaling its global status
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The Big Blue of Landor
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Sirius XM unveils new “star-ish” visual identity, launching new-gen app
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Reddit evolves as a brand through its new 3D logo and discussion-themed visual identity
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Feeld: Field of love
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Australian online retailer unveils indicatively modernized identity
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Digital agency Mozoo presents infinitely adaptable visual system
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Cats Protection: Purrfect design for warmth and authority
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Online music brand Deezer updates its visual identity
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Expensify: Colorizing expense control
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Norfolk Coast natural are unveils modern look
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Stern Grove Festival: Combining music and nature
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New pro women’s hockey league unveils its logo centered around the “W”
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Clothing brand Eddie Bauer modernizes its identity with new symbol
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Danaher: A poweful asset for a global leader
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Two identities behind one brand. The story of Aldi
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Wolff Olins redesigns its own logo, with more flexible design
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The Netherlands’ mobile carrier reborn as a new brand
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Mountain Hardwear: Industrial aesthetics for fearless adventurers
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Seattle Sounders modernize their look
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Facebook brings some refinements to its visual identity
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Johnson & Johnson carries out the first rebrand in its history
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London Natural History Museum unveils new visual identity
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Dribbble updates its logo, growing to a design social network
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Lufthansa’s airline brand gets independent, with a new visual identity
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Minnesota initiates redesign of the state flag
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Cupra facelifts its car brand emblem, named the future of SEAT
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Very: A very digital rebrand
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Town of Fountain Hills gets a fresh new look
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Inside Wolff Olins’ global brand refresh of LG Electronics
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AI tech company Perplexity gets multi-meaning logo
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Munson: Austerity and minimalism
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Air India presents new visual identity, turning into world-class airline
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Stir: New dating app for single parents
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NISL updates its logo to better covey its unity and equity values
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Energy brand OVO presents new visual identity by Wolff Olins
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UD Las Palmas returns to La Liga with updated brand identity
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Markel: Warm shades of respect
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Twitter blue bird has flown as Musk changes social network’s name and logo
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Glassdoor unveils new visual identity by Koto
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Expedia presents new logo for better sustainability
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The Grande Arche: A branding for renovation
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New logo of Spezia Calcio makes scandal, resembling a Nazi symbol
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American Weed: Legalize It for veterans
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Infiniti continues to evolve in its logo and branding
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Opel’s iconic Blitz is changed again
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Insurance company Aegon adopts new emblem
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Havas: A consistent logo for a corporate culture
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Coworking brand WeWork rolls out new logo
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Jaguar Land Rover presents its first corporate logo
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ILM: Trust, Magic, and Innovation
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Porsche updates its iconic shield
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Pentagram remasters Channel 4 brand
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Hispano-Suiza: Reviving a luxury brand
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Ohio has returned to its old tourism slogan, refreshing its brand identity
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2026 FIFA World Cup identity introduces new design system
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Sixt makes small changes to its logo
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Western Union updates its visual identity emphasizing a new global strategy
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LeShuttle: Speedy trips and slow halcyon moments
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The Warner Bros. logo is changed again, and for good reason
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Spain’s La Liga is about to adopt a totally new logo
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Minute Maid unifies its visual identity as a global brand
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Veg NI: A brand for local veg
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Bershka updates its logo, following its sister brands
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Cohere: Nature and digitality
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LG’s face logo gets animated, showing off different expressions
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San Francisco: Make your place in the future
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No orange, no leaf. The logo of Fanta is simply blue
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Pepsi comes back to its classic logo design
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Black Star Pastry: Between innocence and elegance
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Freeform gets free forms for its visual identity
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Fashion brand Bonprix considerably reworks its logo
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Argentina’s payment service rolls out a new visual identity
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Netflix: New look, same logo
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Nokia updates its logo for the first time in 45 years
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Pentagram refreshes the visual identity of Amazon’s streaming service
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Brazil restores its iconic country brand under Lula’s presidency
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7Up updates its brand with a clear and vigorous visual system
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Jonathan Ive creates an emblem for Charles III coronation
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Burberry brings back the Equestrian Knight to its logo
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Eurostar: How to transform a symbol into a flexible design system
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Fans get offended by the logo of Pink Floyd re-edition of Dark Side of the Moon
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Daniil Medvedev gets a personal logo by Lacoste
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Italia’s Azzurri are about to start new season with new identity
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Holiday brand Center Parcs updates its logo
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ITV unveils new visual identity, relaunching its streaming service
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Musk’s Twitter presents a “perfectly awful” logo for its subscription service
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NBC updates its peacock logo
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UK’s TV news company carries out the first rebranding since 1970
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Lancia rolls out a Progressive Classic logo anticipating a revolutionary design for its cars
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Formula E gets a new visual identity
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Aston Villa unveils a new logo chosen by fans
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Audi cars will soon receive a two-color logo
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Glenmorangie: A new design for a whiskey brand
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