Buick officially presents its new logo

Buick, one of the oldest car brands, has considerably changed its logo for the first time in 30 years. The presentation of the automaker’s new visual identity was a part of the announcement of the Buick Wildcat EV concept that initiates a new, all-electric era in the marque’s history.

While some images of Buick’s new badge, in black and white, leaked on the web about two months ago, the company is now announcing the renovation officially. Refreshing its brand identity, Buick reworked the iconic “tri-shield” which is rooted in the family crest of the brand’s founder, David Dunbar Buick.

In the new iteration, the shields were re-arranged horizontally, departing from the clearer heraldic style of the previous diagonal layout. In addition, they were remarkably reshaped, having apertures inside with borders colored in Buick’s traditional red-white-blue gamma. Placed with some spacing between them, the elements will be depicted without the circular outline which was in the old Buick emblem. Overall, the design is in general agreement with the contemporary simplification trend.

The new badging is expected to be fully implemented into Buick vehicles starting next year. In the interim, it marks only the Wildcat electric concept car, anticipating future styling from the automaker. The vehicle features a streamlined bodywork with an angular and chiseled front end. The Wildcat’s interior combines convenience and edge-cutting technology, having a four-seat cabin as well as a modern infotainment system with a large touch-screen.