Facebook Logo

facebook-logo

Today, Facebook is a name that speaks for itself. Launched in 2004 by Mark Zuckerberg, the service has made a tremendous leap from an online photo directory to a global social networking service.

Facebook Logo Meaning and History

facebook-logo-history

Since its inception, the Facebook logo has not changed much except for several minor modifications. It has always been the company name written in white lowercase letters on a blue rectangle.

At the very outset, the platform was named “The Facebook”, and the logo was the bracketed solid word “thefacebook” written in light blue on a deep blue background. In 2004, the “The” was omitted and the font color changed to white. Since then, the Facebook symbol has been carrying its classic rectangular shape.

There is an interesting detail about the logo design, particularly about the choice of colors: Mark Zuckerberg suffered deuteranopia – red-green color blindness. However, he could (and can) distinguish between shades of blue most of us normally cannot detect. There is a lot of speculation over the circumstance, as many people agree to The New Yorker’s statement that it was Mark’s vision defect that prompted him to use the blue background. It should be noted that the only new things the new Facebook logo had were the font and shades of the blue rectangle.

facebook-logo-meaning

That is true, but only partially. It is a well-known fact that color can be decisive in marketing, as it directly influences purchasing preferences. Some research has been carried out on the influence of particular colors on the degree of success, and there are conclusions on which color works better for which sphere. For instance, fashion houses, cosmetics manufacturers and retailers, and construction companies choose black as the most “elegant” and “professional” color. Green produces a soothing effect and caters to science, education, ecology, etc. Blue is more “high-tech”, clean and spacious; therefore, many IT companies, whose designer teams rely on professional opinion, use this color to mark their identity. In this respect, Facebook is no exception.

The combination of blue and white creates an even more pronounced feeling of purity and youth, and it inspires one to go for bigger endeavors. Therefore, the Facebook symbol, as well as many other known logos, which have a similar color palette, uses this combination to express optimism and determination to follow through with their strategy.

New Facebook Logo

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Since 2014, we see the new Facebook logo every time we address the service. In fact, it is nothing less than a tweaked version of the previous one. Visually, the difference is barely noticeable, and there are many users who are still unaware of the change. Some say that it was too minor to even be termed as a change. The double-storey ‘a’ was replaced by the single-storey one, and the original ‘b’ was replaced with one with a terminal. The background color was also modified, but the change was too subtle for most users to notice.

However, the modification did carry an idea, which has proved to be decisive for the brand’s identity and its efffectiveness. The idea was to sacrifice some part of the Facebook logo’s aesthetic value to utilitarian. The new streamlined design was introduced in keeping with the company’s changing business strategy. The previous design was intended for PCs and had a respective pixellation. The inflow of mobile devices has necessitated a logo design, which caters to a greater range of screen resolutions. Since there are tons of device and screen types, the new Facebook logo was supposed to suit smaller screens. From this perspective, the old logo was a little outdated.

Font of the Facebook Logo

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Until 2014, Facebook used the Klavika font created by Joe Kral and the Cuban Council designer team. The current typerface was created with the help of Eric Olson, a third party designer who cooperated with the in-house team. With the single-storey ‘a’ and the ‘b’ with a terminal, the designers actually produced a signature font, which is not externally available. However, it still has pretty much in common with the old Klavika font except for a little rounder shape.

The growing variety of devices has prompted Facebook to use different fonts based on the type of platform. Thus, for PC users, they write the name in Tahoma, for Android users – Roboto, for Apple users – Lucida Grande, for iOS users – Helvetica Neue.

Although the latest change in the Facebook logo raised heated discussions within designer and user communities, there is a growing consent that this simpler design is more eye-catching. As Eric Olson said, at the time of the introduction of the new logo, Facebook was different from what it had been ten years before and accumulated lots of new elements. The new logo was to unify all those new features rather than just present the platform.

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