Instagram Logo


Instagram Logo PNG

Instagram is a popular media sharing and social network platform, which has been around since 2010. Introduced by Kevin Systrom, it grew into a massive international network by 2012, when Facebook purchased it.

What font is used on the Instagram logo?
The elegant Instagram lettering is executed in Billabong Regular font, which looks similar to such typefaces as Bluestar Regular and Avangard Regular, with their smooth rounded letters, connected by soft and elegant lines.

Meaning and history

Instagram Logo history

Instagram logo has pretty much paved the platform’s way. Over its brief history, the network has changed a couple of logos. All based on the shape of an instant camera, the known Instagram logo versions have been reflective of the network’s key designation – sharing photographs.


Instagram Logo 2010

The original Instagram logo was designed by the company co-founder, Kevin Systrom. There was a knock-off Polaroid camera with a rainbow stripe. As the project was originally used for taking and sharing photos (as well as applying filters), the design choice looked pretty natural.



And yet, later that year Systrom decided to use professional help and hired designer and photographer Cole Rise. He was inspired by the Bell & Howell camera from the 1950s.


Instagram Logo 2011–2016

The emblem was slightly updated, but the overall look remained the same. This version made a debut on Instagram v2.0.


Instagram Logo 2016

The new Instagram logo was unveiled together with an updated application’s interface. While many users criticized the design, it has remained unchanged for years.

instagram logo

Old logo

Old Instagram logo

The very first Instagram logo was designed by Kevin Systrom himself, and it was actually an image of a real camera with a rainbow strip. At that time it was reflective of what Instagram was generally used for – taking and sharing pics and applying different hues to them via a filter. However, later he realized that designing a logo took a subtler approach, so he hired Cole Rise, a photographer and designer, to generate a better idea. Cole came up with a simpler image of a mobile camera.

App logo

Instagram app logo

The new Instagram logo design is based on the previous one. Though it does retain all key features of the old logo, it is dramatically different. The change sparked heated debates across the Instagram community.


Symbol Instagram Logo

Now, Instagram logo is a minimalistic sunset-colored outline of the original Polaroid cam image.

Black and white

The black-and-white version of the Instagram visual identity repeats its official colorful version in terms of lines and style, though looks completely different without an iconic pink and yellow gradient.

Emblem Instagram

The monochrome logo of the most famous social media service is available in two versions: a solid black square with rounded angles, boasting a thick white contoured figure, repeating the shape of the icon, a contoured white circle in the center, and a small solid white dot placed in the upper right corner of the smaller square; and the newest version, designed in 2020, where the contoured Instagram logo is executed in black and placed on a white background.

insta logo

Insta Logo PNG

The second emblem looks more stylish and fresh, due to the use of more white color and fewer lines in the composition, as the contoured square with rounded angles is placed directly on the backgrounds being a frame of the emblem and the emblem itself.

The monochrome version of the Instagram logo works just like the original one and can be seen with or without the inscription.


The Instagram logotype is as recognizable as the graphical part of the social media visual identity, and its custom cursive lettering is associated with bright moments and friendship.

Ig logo PNG

Ig Logo PNG

The Instagram lettering is executed in a smooth and elegant typeface, which was designed exclusively for the app, though looks pretty similar to such fonts as Avangard Regular and Blue Vinyl Regular, but with some lines modified and elongated. The contours of the logotype are clean and sleek, which makes the classic shapes of the letters look tender and friendly.

Despite its visible simplicity and naivety, Instagram’s inscription looks very confident and modern, and when used in the monochrome version — it gets even more power and distinction, with the strong contrast between black and white, making the logo timeless and iconic.


Instagram Icon is the main part of the brand’s visual identity. And it’s the concept hasn’t changed since the inception of the first version in 2010. The first icon was a brown camera, simple, pretty realistic yet stylish, just enough to satisfy an audience of the application, which in the beginning consisted mostly of photographers.

In 2016, however, the brand decided to update its policies and identity when it realized how diverse its audience had become over the years. Users were no longer photographers-now it’s millennials, Generation Z, and over-influential brands. The bright colors of the new logo reflected the spirit of this evolving and extremely diverse audience and became a real magnet for creativity.

The Instagram icon is composed of a bright gradient square background with rounded angles, with a thick white outline in the middle, and a circle outlined in white, placed inside the square. On the right of the circle, there is a solid white dot. Simple yet effective and memorable.

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