Instagram Logo

Instagram Logo
Instagram is a popular media sharing and social network platform, which has been around since 2010. Introduced by Kevin Systrom, it grew into a massive international network by 2012, when Facebook purchased it.

Meaning and History logo

Instagram Logo history


Instagram logo has pretty much paved the platform’s way. Over its brief history, the network has changed a couple of logos. All based on the shape of an instant camera, the known Instagram logo versions have been reflective of the network’s key designation – sharing photographs.

2010

The original Instagram logo was designed by the company co-founder, Kevin Systrom. There was a knock-off Polaroid camera with a rainbow stripe. As the project was originally used for taking and sharing photos (as well as applying filters), the design choice looked pretty natural.

2010

And yet, later that year Systrom decided to use professional help and hired designer and photographer Cole Rise. He was inspired by the Bell & Howell camera from the 1950s.

2011

The emblem was slightly updated, but the overall look remained the same. This version made a debut on Instagram v2.0.

2016

The new Instagram logo was unveiled together with an updated application’s interface. While many users criticized the design, it has remained unchanged for years.

Old logo

Old Instagram logo
The very first Instagram logo was designed by Kevin Systrom himself, and it was actually an image of a real camera with a rainbow strip. At that time it was reflective of what Instagram was generally used for – taking and sharing pics and applying different hues to them via a filter. However, later he realized that designing a logo took a subtler approach, so he hired Cole Rise, a photographer and designer, to generate a better idea. Cole came up with a simpler image of a mobile camera.

New logo

New Instagram logo
Today, Instagram boasts a much broader functionality, which has extended to Hyperlapses, Boomerangs, and collages. The new logo version is testifies to this new range of opportunities.

App logo

Instagram app logo
The new Instagram logo design is based on the previous one. Though it does retain all key features of the old logo, it is dramatically different. The change sparked heated debates across the Instagram community.

Symbol

Symbol Instagram Logo
Now, Instagram logo is a minimalistic sunset-colored outline of the original Polaroid cam image.

Emblem

Emblem Instagram


The smooth transition from light orange to twilight blue (or vice versa) symbolizes progress and creates an optimistic image of a new day coming.

Icons

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