Like any other area of design, visual identity, is based entirely on geometry, and shapes. Somewhere these shapes are hidden, somewhere they are the main element of the logo. Logos with simple geometric shapes are well perceived and remembered. They are quite simple, but often very confident and strong. They are fixed by our eyes and brain much faster and easier than logos with complex and irregular shapes.
Circle-shaped logos are the most common among geometric logos because this form is associated with infinity and completeness. The maximum “kind” and logical of all geometric shapes, the circle has neither beginning nor end. Circular logos also symbolize the mobility and activity aspirations of the company. So what’s not the perfect option? Today we will look at the top 630 best logos based on the circle as a geometric figure.
A very recognizable spherical emblem we can see on the logo of AT&T Inc., an American multinational telecommunications conglomerate headquartered in Dallas, Texas. The world’s largest telecommunications company and one of the largest media conglomerates adopted a blue sphere as the signifier in the early 1980s, but before that, the circle has always been present on the badge too, just like a framing. The striped AT&T sphere in blue and white stands for connection and communication, for unity and friendship, along with a sense of reliability and safety. The smooth contours of the circular element represent the trustworthiness and loyalty of the company to its customers.
Another super traditional and simple circular element can be seen on the logo of USA Today, the first national daily newspaper in the United States. Founded in Washington, D.C., by businessman Al Newhart, the newspaper is considered to be one of the most famous and reputable, and its logo perfectly reflects it. The enlarged solid blue circle stands for balance and infinity, for stability and perfection, showing the approach of the newspaper to the materials and news they provide their readers with. The sign of excellence, the USA Today logo, is super minimalist and laconic on its design part, but very deep and meaningful on the context one.
Minolta is a Japanese company, one of the world’s leading manufacturers of still cameras and their accessories, photocopiers, fax machines, and laser printers. The very first blue circle appeared on the Konica Minolta logo at the end of the 1970s and was executed as a three-dimensional sphere with five white horizontal stripes. Throughout the years the symbols have evolved into a flat bold circle, with the lines still there. The logo, which is instantly recognizable all over the world, represents the globe, and the white lines — the beams of light. Globe is there to show the international expansion of the brand, which was very actual in the 1980s, and now only shows the popularity and international reputation of Minolta.
Westinghouse is an American nuclear power company formed in 1999 from the nuclear power division of the original Westinghouse Electric Corporation. The logo of the company boasts four circles — the light frame around the emblem and three solid and massive dots placed on the peaks of the “W”, the signifier of the brand. This stylized letter looks both like a crown and a nuclear chain, in which the elements are connected by thin straight lines. The chosen geometric shape suits the purpose of the company, showing infinity, completion, and the universe in general. The blue color, which is the only one in the logo palette of Westinghouse, adds professionalism and confidence.
They use a blue circle with a big, artistic ‘H’ in the middle. It looks somewhat hand-written, as well as very soft. The similar aesthetic is followed in a white ring laid along the edges of the circle (on the inside). There are four drop-like extensions protruding inward from it, which are supposed to represent currents of electricity.
Safari’s logo leaves up to the traveling theme, because it’s a blue compass. The perimeter is divided into small segments using center-oriented white lines (some shorter, some longer). There are also arrows aligned diagonally: one red, one white-with-grey. While these colors are plain, the blue is a gradient.
The carmaker’s logo is now a thin, dark blue ring. Inside, the letters ‘V’ & ‘W’ are arranged one below the other in such a way that it looks like the former and the central bit of the latter are mirrored. The side bars of the ‘W’, therefore, are elongated upwards. Both are connected to the top edge of the frame.
This company’s emblem is a plain dark blue circle with two additional details in white: a small dot on the left and a letter ‘e’ near the right edge. It’s followed by the company’s acronym made from the lowercase letters of the same color as the emblem. They normally put it on the right.
The Alfa Romeo’s logo is a blue circle with the company’s name written along its edge in white letters. The inside of the logo is occupied by a silvery background, on which they’ve put the Milanese Cross (a tall red one), a thick green serpent with few details and a white man inside the snake. These are all the symbols of Milan, the company’s native city.
The symbol of this company is a bright blue circle with a white shape resembling a human head in the middle. It’s rather generalized: the only non-white bit is a blue dot for an eye. The right shape’s right side is repeated in blue and then in white as if in waves. The acronym ‘PBS’ is usually written in big, blue letters to the right.
The logo of the famous social media platform Twitter has already become iconic. A white silhouette of a small bird flying to the right and depicted in the profile is drawn against a solid blue roundel. The circle here is a symbol of unity and community action, and the light shade of blue only elevated the feeling of friendliness and also stands for the safety and protection of the Twitter users.
Skype is an online video-calls tool, which also has a circle as the main element of its visual identity. Here it is executed in a voluminous manner with gradient blue background and a matte texture on the surface. The roundel with the bold capital “S” in a rounded sans-serif on it, is placed over a diagonally stretched element with rounded angles, which only slightly comes out of the main element’s contours.
LinkedIn is another social media platform, using a circle as the main geometric shape of its badge. Social media is focused on connecting professionals: companies, employees, and potential ones creating the right environment, a “circle”, for their communication. The LinkedIn logo is composed of a so laid blue roundel in a deep and calm medium-blue, with the bold lowercase “In” written on it in a traditional and heavy sans-serif typeface, in white.
The visual identity of NASA is fully influenced by the specialization of the agency. Not only the dark-blue background of the badge, which stands for the night sky but the circular shape too. This geometric figure is the number one associated with space and planetary system. The NASA badge is composed of a solid blue circle with a white starry pattern, a bold uppercase serif logotype in white, and a thin white orbit diagonally overlapping the letters “A” and “S” in the middle of the wordmark, and a famous red “Worm”.
Telegram is a popular online messenger, which allows its users to not only chant and exchange texts, and media files and makes voice and video calls, but also to create group chats and channels, to which people can subscribe. The visual identity of a telegram is based on a solid blue circle, drawn in light and vivid shade, with a white image of a triangular poet airplane, flying to the left, The circle here stands for communication and connection, while its blue shade is a symbol of protection and reliability.
HP, previously known as Hewlett-Packard, is a worldwide known manufacturer of computers and accessories. The company has been using a circular logo in a blue color palette for many years now. The current version features a dark blue roundel with white slanted lettering written on it in a bold stylized sans-serif typeface with elongated vertical bars of both letters. The bars cut the border of the circle, letting air into the badge from both sides.
Target is another American company that operates a chain of retail stores operating under the Target and SuperTarget brands and uses a logo with a circle. The emblem of the brand is a simple and literate representation of its name — a red target sign, composed of a solid red dot placed on a transparent background and enclosed into a thick circular frame. Its clean shapes and intense color stand for order, completeness, and minimalism, along with strength and confidence. The emblem looks great on its own, even though there is nothing special in it, it is extremely stylish and very stable.
The circle from the logo of SAF-Holland, one of the leading manufacturers of axles and air suspensions for trailers and semi-trailers in Europe, stands for power in the first place. Their enlarged red roundel is full of energy and masculinity, simple and clean yet super strong and intense, just like the mechanical details, manufactured by the brand. There is no hidden meaning, no depiction of names or letters, just pure shape, and color, used in one of the best possible ways to emphasize the right qualities and characteristics of the brand and its essence.
Ubuntu is a GNU/Linux distribution based on Debian GNU/Linux. The main developer and sponsor of the product are Canonical. One of the most interesting and “deep” contributors to our ranking today, the Ubuntu logo was created with the idea of “Humanity” at its core. The logo schematically depicts three people joining hands and looking up into the sky. It also means “circle of friends”. Thus, here we see as many as four circles – three “heads”, the main circle formed by three arched segments, and a black circle in the negative space, filled with the wordmark.
Xerox is an American corporation, one of the world leaders in the field of printing and document management technology, a pioneer in the mass production of copiers, which also uses a logo with a circle for its visual identity. The circular emblem, placed after a bold red logotype, featured a red sphere with the stylized white “X” integrated with it. The idea is pretty simple, but its perfect clean execution and a bright confident color palette make the brand stand out on the list of competitors, reflecting the professionalism and progressiveness of the company.
Lucky Strike is a legendary brand of American cigarettes. Under this brand first chewing tobacco was produced. One of the oldest cigarette brands traces its history back to 1869. In 1905 it was purchased by American Tobacco Company (ATC), which later became British American Tobacco. And yes, seems like a solid red circle has always been there. Until 2013 the logo featured a red circle outlined in white, calm gold, and black, resembling a target sign. Though after the redesign the target style was gone, the red circle remained on the logo, but now only like a background for the golden lettering.
The manufacturer’s iconic logo presents a red circle with a narrow letter ‘L’ in the middle and a wide letter ‘G’ along the edges – both thin and colored white. There’s also a little dot somewhat to the left of the central letter, which makes the whole composition look like a face. A big ‘LG’ writing is usually somewhere on the right from this emblem.
That’s one of the many symbols of London – a bright red ring with a narrow blue rectangle placed on the center. It can simply be used like this, but they usually write ‘Underground’ in big, white letters on a blue section. The font is a visible, comprehensive sans-serif.
Lucent’s emblem is a piece of red paint smeared in the form of a ring. It’s an abstract image with no real geometric shapes. Usually, they follow it up with the company’s full name in black: ‘Lucent Technologies’ & ‘Bell Labs Innovations’. The latter is normally thinner and below the main piece.
Vodafone, being a telecommunications company, wanted something to represent speech in their logo. Their emblem is, therefore, a red circle with a white quotation mark placed in the top of it. That’s now British open their quotation or speech on paper, basically. The company’s name is also present nearby in red, lowercase letters.
Rotring, a trademark of Sanford (Germany), which supplies various professional drawing tools, also uses circular shapes in its logo, but the way they are used is completely different from its neighbor in our list, Bic. The Rotring logo boasts three circles, two are making up the letter “O”, which is enlarged and makes the most remarkable element of the whole badge. The Rotring “O” is composed of a solid red circle placed on a clean background enclosed into a circular frame, also in red. The geometric element is supported and balanced by a smaller, yet not a weaker, red dot,’ placed above the letter “I” of the wordmark.
The circle in Air Canada is represented by a red maple leaf emblem. The stem on this one extends into a line that continues around the whole image. The rest of the logo is just the company’s name, made from black, serif characters.
Knirps is an umbrella with a red dot, and this is not only about its logo. Knirps is a German company-manufacturer of reliable and durable umbrellas, founded in 1928. And yes, the red dot is an essential element of all brand’s products, and its visual identity in general. This symbol became synonymous with a quality mark, which featured a plain white color for some early years of the company. The circle on the Knirps logo represents the red button on the umbrellas. The one that allows you to open it with just one touch, and this is the main pride of the company inventor.
The Bacardi classic emblem is a red circle with a grotesque, black-and-white bat in the middle. They usually surround it with further black and white rings inside the circle and write something to the effect of ‘Bacardi Brand’ inside the confines. It’s usually followed by the brand’s name in big black letters outside this round emblem.
7 Up is a brand name for a caffeine-free lemon and lime-flavored carbonated beverage. The distribution rights to this product are retained by the Dr. Pepper Snapple Group and PepsiCo.
Radio Shack uses a small red ring with a capital ‘R’ written inside adjacent to the shape’s left curve (which ultimately resembles a trademark symbol). On the right, the company’s name is written in black, typical sans-serif letters.
The visual identity of Pinterest, an online platform for photos and images, is based on a solid red circle in a darker shade. The emblem has a stylized white letter “P” written over it in a pin-like shape. The smooth elegant lines of the letter balance the deep and strong shade of red, creating a perfect powerful duo, which reflects passion, energy, and progress. The Pinterest logo is a brilliant combination of the platform’s name, essence, and mood.
The brand of home appliances Hoover is a historical thing. It was at the beginning of the industry, one of the pioneers, and the bright scarlet shade of red, used in the circular Hoover badge reflects this side of the company. The logo is composed of a solid red circle with a bold white internal outline and a diagonally oriented white lettering in the uppercase of a stylized geometric sans-serif font with the enlarged “H” and its horizontal bar elongated, covering the whole wordmark.
The logo of the iconic Italian automaker Fiat combines two geometric shapes in it — a circle as the main one, and a softened trapezoid with rounded angles as the internal one. The badge features a glossy badge with the central part in red and black stripes, enclosed into a thick voluminous silver frame. The color of the frame is supported by the color of the uppercase lettering, set in the center of the logo in a recognizable corporate typeface with bold clean lines.
The visual identity of the American has and oil corporation Texaco is also based on a solid red circle, but here it’s not the main hero. The logo is composed of a red roundel with a large white five-pointed star on it. The star, a symbol of Texas, the Lone Star State, is accompanied by a massive geometric letter “T”, drawn on it in the same shade of red as the background of the circle. The red ad white color palette of the Texaco badge stands for strength and determination, while the rounded shape softened the image, adding friendliness and caress to the company’s characteristics.
Opera is a popular web browser, which has a cool and minimalistic logo, based on a stylized three-dimensional depiction of the letter “O”. It is drawn as almost a perfectly circular ring in bold gradient red line, which swirls on top and bottom of the logo, turning the whole letter a bit to the right, and adding extra volume. Here the circle is not only the first letter of the browser’s name but also a symbol of connection, while red adds a sense of professionalism and expertise.
The emblem of Ubisoft, a French company that specializes in developing and publishing computer games, contains several circles. The three-dimensional emblem of the company is executed in a tender and chic gradient purple color palette, with a thick circular frame of the medallion, from which a light-shaded swirl emerges. The swirl curves into a few more smaller circles. This badge looks like a representation of something mysterious and infinite. A reflection of creativity and artistic approach to games design. Circles here soften the futuristic mood of the badge, looking like a space element, but also evoking a sense of unity and wholeness.
Another sphere with an “X” is used for the visual identity of Xbox, a home gaming console developed and released by Microsoft of the United States, the first in a series of Xbox gaming consoles. The logo of the brand features a matte white three-dimensional sphere with a neon green “X” cut out on its top. The light coming out of the letter and the bright color contrast create a truly unique and impressive image, while the circular shape of the main element stands for perfection, infinity, and positive emotions. And this last characteristic is the most important for the brand, which was designed for people’s free time and happy family evenings.
CBS is an American television and radio network, which features one of the most outstanding and stylish circular logos ever created. It is simple and bold, powerful and laconic, memorable, and perfectly reflects the essence of the company and its purpose. The CBS logo features two black circles — the main large one, and the smaller one, placed on a white element over the first circle, which all together make up an abstract eye. The eye that watches and observes, the eye that sees deep true. The geometry of the badge does not look smooth, it still evokes a sense of extreme power.
We got used to seeing the shortened and simplified version of the Jeep, a brand of vehicles produced by the Italian-American company Fiat Chrysler Automobiles, logo — a bold sans-serif wordmark in monochrome. Though the full badge of the automaker has a graphical part as well. The lettering is placed above a stylized and minimalist image of the car grille, made up of seven bold vertical lines with rounded ends, and two large solid circles on the sides from the grille, standing for the iconic round car headlights, the most recognizable part of the Jeep vehicles design.
The next design used the same hockey player image as the previous emblem. This time, the man was blue and put inside a more rectangular shape with blue-white-red background. The name was also written along the edges in this logo, on a big white outline around the center. They used red and blue for these words, and they were separated by two stars on the sides.
Holden uses a simple image of a lion as their logo. There aren’t too made details, but you can clearly see the mane, the teeth, the eyes and some other elements. They draw it as if stepping on something big and round. The whole picture is then placed inside a ring of the same color (usually black).
This emblem is a black circle with a letter ‘M’ written in white near the center. It’s not written like a normal ‘M’, though. It’s comprised of two triangular shapes with narrow proportions, which could be interpreted as two communication towers. The bottoms of both of these are cut out into round shapes.
Timberland utilizes a black drawing of a leafless tree (so, just straight branches all over), planted into the sloped turf and finally surrounded by an incomplete ring (only absent above the branches). Normally, they put the name to the left, and it’s written there using typical sans-serif letters.
The circular logo of Garnier, a French beauty care brand owned by L’Oréal, has a bit deeper meaning. Its tender green badge stands for the unity of man with nature, as the company tends to use natural ingredients in its cosmetic products. The gradient and the glossy circle are hiding behind the clean and confident logotype, being a light hint to the main idea of the brand. Due to the glossy surface, it also looks resembles a pear, another symbol of beauty, perfection, and sophistication. The Garnier circle from the logo is a perfect softener for the geometric typeface of the wordmark, an accent of balance and harmony.
Not only the huge international brands use the circle as the main element of their visual identity, but also local giants, such as MegaFon, a Russian telecommunications company providing cellular, local telephone, broadband Internet access, cable television, and a range of related services. On this cool and abstract badge, you can see five circles. The first one is the large green background of the badge, which is formed by two elements. The left part of the logo looks like an abstract profile of a man with a bold black circle replacing his eye. As for the right part of the MegaFon badge, it has three solid black dots placed in one horizontal line on its bottom part. This stands for connection and communication.
QlikTech is a business intelligence software company headquartered in Radnor and another bearer of a logo with a circle. In the case of this company, the composition is more than simple — the emblem, which follows the bold sans-serif logotype, is composed of the first letter of the brand’s name, “Q”, drawn in bright green, with a solid gray circle placed in its negative space. The shape of the main letter is also built based on the circle, it only has a short and straight tail added to the contour at the bottom right part. So a double circle in the emblem and another in the wordmark, make it three.
The Bayer’s logo depicts two words ‘Bayer’ made from capital, blue letters and arranged into a cross (seeing how the company is a pharmaceutical business). This composition is then surrounded by a ring colored in light shades of blue and green (50-50 with a divide in the middle).
Spar’s emblem is a green ring with what looks like a fir-tree protruding from its base (it’s a very simple shape that uses the same color). They depict very small next to a big red rectangle, occupied by the company’s name. These are capital, white letters, and the font makes them look soft and wide.
The iconic Starbucks logo is a green disc with a white mermaid depicted on it. Nowadays, it’s made of many wavy lines and basic shapes, there’s nothing really nuanced about it. The small details include a crown with a big star in the center, two tails and a strangely fleshed-out face.
Lipton is a famous brand of tea, which has been known for its bright yellow logo for many years now. The badge of the company is composed of a voluminous yellow roundel with a transparent white top layer, which makes it look like a bubble, adding gloss and depth to the surface. The roundel is crossed by a smooth dark red banner with arched top and bottom borders, with the bold white title case lettering in a sleek elegant typeface. The font of the inscription has the ends of the bars delicately curved, with some of them cut diagonally. The logo looks exquisite and professional.
Scoot is the name of a low-cost air carrier from Singapore, which was established in 2011. The logo of the company looks very progressive and fresh, representing the strength of the brand and its ability to grow and change with the needs of the customers. The Scoot badge is composed of a flat solid yellow circle in a lemon shade, with the bold lowercase logotype written over it in a heavy sans-serif typeface. All black letters of the wordmark are set on the circle, except for the “T”, which comes out of the borders and is slanted to the left.
Vueling Airlines I is one of the most popular air carriers from Spain, which has low-cost flights to all the main hubs in Europe. The visual identity of the company is also based on a yellow circle, but here the shade of yellow is a bit darker, looking serious and professional. The roundel is accompanied by a smooth lowercase logotype in gray, executed in a rounded sans-serif typeface, with the dot above the “I” being modes to the upper right corner of the lettering, colored in white. This small minimalistic detail is what makes the whole badge unique and recognizable.
The visual identity of Turkcell, the leading mobile operator in Turkey, also has a yellow circle as the main element. Although, here it is drawn three-dimensionally, as half of a sphere with a glossy gradient surface and two cut-out elements, resembling flying comets. The elements had their top part in a circular shape, with wide arched tails, coming out of them to the bottom border of the yellow element. There is no lettering present on this badge, and it looks very actual and progressive, evoking a sense of energy and excellence.
Symantec is a well-known American software company, which has a very recognizable logo, familiar to everyone who has a computer. The yellow element here is drawn in a shape of a gold ring, with the central part colored in white. The bold circular framing, executed in a dark and intense shade of yellow, is accompanied by a stylized black tick with its right bar elongated, crossing the frame, and drawn in a puzzle pattern, with small black, white, and yellow squares. The logo has no lettering on it.
Versus is a casual line of clothing by a famous luxury fashion brand, Versace. The badge of thefeatured a white and black drawing of a lion’s tiger with the elements of its mane coming out of the thin circular frame. The logo looks very cool and elegant and has something in common with the primary badge of the Versace fashion house. The logo of the main brand is also executed in a circular frame, with the head of Medusa enclosed in a frame with a geometric ornament. So for Versus, the frame was simplified, and the Medusa image was replaced by a lion.
Wikipedia, the most famous online encyclopedia, also uses a circular shape for its badge. Its logo boasts a three-dimensional sphere formed by white puzzles, where some of the details have black letters from different alphabets written on them. This badge brilliantly represents the essence and purpose of the web portal, which has information about everything from every corner of the Earth. The white and black color palette of the Wikipedia badge is a symbol of reliability and trustworthiness, showing the platform as a reputable and professional one, and reflecting its expertise and confidence.
Bored Panda is the name of a web portal, that specializes in content about art and society. The visual identity of the platform is also based on a circle, even though it is inscribed into a more complicated image — a stylized abstract drawing of a black-and-white panda. The white circle in a bold black outline here replaces the panda’s head and is accompanied by two smaller circles — a solid black one as the right eye, and an enlarged white roundel in a thick black outline, with the black moon inside, replacing the left eye of the animal.
White Claw is a brand of beverage, which was established in 2016. The logo of the brand is composed of a black-and-white image with three curved waves, set against a white background and enclosed into a wide circular frame with two lettering parts written around it. The bold enlarged “White Claw” is written in the upper left part of the frame, on a transparent background, while the bottom right part of the logo is accompanied by a “Hard Seltzer” inscription in a smaller size, with a thick black underline, arched under it, repeating the contour of the circular badge.
One of the most famous circular logos in history is definitely the one from Pepsi, the American brand of PepsiCo, one of the world’s largest food and beverage manufacturers. Though it has always been perceived as the globe, not just a circle. This iconic blue, white and red logo, representing the whole world, evolved from a flat and simple image used by the brand during its early years. That first version was more like a map symbol, and what we all can see today is a sleek and stylish badge designed with a minimalistic approach to shape, but a bright and powerful color palette, which does half of the work here.
Domino’s Pizza is an American catering company, which operates the world’s largest pizza chain (by turnover; the number of restaurants is second to Pizza Hut), and also uses a logo with circles. Though is one of the most arguable participants on our list, as the main shape of the famous blue, red and white badge is rectangular, just like dominoes. Although the red part of the figure contains a solid white circle, and the blue part — two circles. Those dots on the dominoes are called pips, and in this exact logo, they represent nothing else, though they add balance to the rounded corners of the domino element and its bold white framing. But there is a secret: apart from the obvious meaning, the three white dots on the logo symbolize the first three locations of the company. Although the plan to add a red dot with the opening of each new franchise was rejected.
British Columbia Lottery Corporation — Canadian Crown corporation offering a wide range of gambling products, including lottery tickets, casinos, and legal online gambling. The logo of the corporation features a lowercase BCLC abbreviation with three solid circles in three different colors placed in the negative space of three letters. The red, orange and green circles stand for diversity, positive emotions, and excellence. Green is for growth and progress, red is for passion and orange is for energy. Three strong colors are perfectly balanced by circular elements, which make everything smoother and kinder.
AOL Inc. is an American media conglomerate, provider of online services and electronic message boards, the Internet pager AIM. AOL was once the largest Internet service provider in the United States. The name of the brand, AOL, evolved from America Online, the company formed at the very beginning of the 1990s. And in the same years, the first logo with a circle was created, so this geometric figure has been used as the main element of the brand’s visual identity for decades. Until 2009 is has been a white circle on a blue triangle. The circle fully repeated the shape of the letter “O” in the wordmark. After the latest redesign the circle turner into a small solid dot, placed after the logotype and adding a sense of wholeness and completion.
Another meaning is given to circles in the logo of Bavarian Nordic, a biotechnology company specializing in the development, production, and commercialization of anti-cancer immunotherapies and vaccines against infectious diseases. The composition of eight solid red circles in different sizes looks like an abstract geometric depiction of molecules, or bacterias, showing the direction of the company’s activity and its main purpose. The circles on the logo get all the attention, and brilliantly smoothed the futuristic sans-serif typeface of the uppercase logotype.
BH Decorative Cosmetics is a nice case where low price does not mean low quality. It is a high-end product that quickly conquered the market with its unusual solutions, design, and affordability. And all four “whales” of the brand’s philosophy are reflected in its simple yet memorable logo. The four solid circles forming a square are placed on the left from the lowercase inscription, being drawn in smooth pastel shades — turquoise, green, pink, and orange. These elements also stand for natural beauty and unity with their roots, inner side, and origins.
Le Creuset is a French company producing pans, pots, cocotte pans, and other cast iron cookware. All products of the brand are designed with precision and look extremely fancy, not to mention their quality. The logo of the luxury cookware brand is built around two main things — the abstract graphical representation of cooking, and the iconic orange color, which is used for most of the company’s items. It is a solid orange circle enclosed in a black circular frame, which in its turn is placed inside a black letter “C”, which contour also features a circular shape. The whole badge looks like the stove hot plate. Simple, yet elegant, and just perfect.
Yonex is a Japanese manufacturer of badminton, tennis, and golf equipment. Manufactures rackets, shuttlecocks, clubs, clothing, and accessories for these sports. And the specialization of the company is reflected in its visual identity, pretty directly. The graphical part of the logo is composed of two sharp triangles and two solid circles placed under them. The combination makes up a styles depiction of two-letter “YY”, but the circular elements also make it look like badminton shuttles. This bold and cool logo has been used by the legendary company for years, in various color palettes, placed on different backgrounds, but has always been eye-catching and recognizable.
Instagram is an American social network for sharing photos and videos, founded by Kevin Systrom and Mike Krieger. The logo of one of the world’s most popular social networks boasts two circles — a skol solid black one in the upper right part of the badge and a black outlined circle in the center of the composition. As both elements are parts of the schematic photo camera, the meaning of each is pretty obvious: the lens and the flash. The circles are balanced by the rounded angles of two squares, the icon itself, and the camera outline, which is also black.
Bic is a French company based in Clichy-la-Garenne. It produces consumer items – ballpoint pens, razors, lighters. The most famous product of the brand is undoubtedly a ball pen, and this is brilliantly reflected in the Bic logo. Twice. The number one ball is the dot above the letter “I”. It is flat medium-sized and clean. As for the second ball, it is drawn with white details, which make it voluminous, and set above the body of a man in the yellow suit, replacing his head. Is a very obvious and literate representation of the brand’s essence, thus this naive and simple approach is what makes the Bic logo so memorable, recognizable, and unique.
The usual emblem of this carmaker is a circle with four sections arranged into a checkered pattern. There are two white and two blue bits, a reference to the Bavarian flag (where BMW is from). It’s usually outlined by a broad white layer, where they put the company’s name in some big letters along the top edge.
Mozilla Firefox is famous for simplifying their emblem. Before, you could distinguish a fox swerving around a blue planet. Now, it’s just a bright flame with three tongues and a purple trail near the start.
The main logo is just the airline’s name, written in soft, capital letters. These are painted the Korea’s traditional blue. The ‘o’ in the name, however, is replaced with their typical ‘taegeuk’ emblem. It’s a circle made from two swerving parts of red and blue. Except here, it’s also divided by a slight white bit in the middle.
The iconic Mercedes symbol depicts a ring with three cone-like shapes extending from the middle into various destinations, thus dividing the space into three equal sections. The color can be different, but it’s usually a black-and-white scheme in the recent years. The company’s name is now a thin serif wordmark, written somewhere near.
The Schindler Group uses a metal-looking emblem made from a broad ring (basically a disc with a round orifice), as well as a triangle in the bottom. The result is something that looks a scope on a rifle. The word ‘Schindler’ is written nearby in tall, red letters.
The company’s emblem resembles a white ball with green insides. You can see them because there are two glass bits that let you see through. You know it’s glass because there are light patches seen at an angle. Their name is written in soft, flowing, grey letters in the vicinity.
Tide logo resembles a target symbol: a yellow core, an orange layer around and a yellow layer yet around that. The company’s name is written right inside: a collection of blue letters, written diagonally and, thus, skewed a big to the right. Each is outlined with a thin layer of white.
Vatenfall mostly uses their name as a logo. It’s written in uppercase and uses dark brown, capital letters. The emblem is a small circle divided into two horizontal bits of yellow (above) and blue (below). These colors are taken from the flag of Sweden, where the company comes from.
The emblem of the service is a dark grey circle, outlined somewhat by white and then also by a thin layer of grey. In it, the letter ‘W’ is drawn in white adjacent to the outer white layer so that they actively merge. The character is a normal serif letter, save for a big pear-like shape on the end of the right bar. ‘WordPress’ is written nearby, where ‘Word’ uses turquoise and ‘Press’ is also dark grey.