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Texaco is the USA petroleum company, which was established in 1901 in Texas and is a significant part of Chevron Corporation since 2001. The brand is widely known for its fuel stations, performing all over the globe.
Meaning and history
The name Texaco is an acronym for The Texas Company, and the brand celebrates its history and heritage not only in the naming but also in its visual identity.
The Texaco logo is one of the most famous in the petroleum market. It is composed of a wordmark with an iconic emblem on its left. The red and white color palette of the logo makes it eye-catching and memorable, evoking a sense of passion and energy.
The brand started using red color for its logo since 1903 when the emblem was composed of a solid red star. And only for two years, from 1907 to 1909, the Texaco logo was colored blue.
The current emblem is a modification of the original Texaco star, which is now enclosed in a circle and has a letter “T” inside. The circle and “T” are colored red, while the star is white.
The Texaco wordmark in all caps is executed in a Helvetica Black bold font with a slightly extended middle bar of the “E” and a narrowed letter “O”. It is a strong and powerful nameplate, with clear and confident lines, which look stylish in a red and white color scheme.
