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Hoover is a brand of vacuum cleaner company, founded in 1908 in Ohio, USA. Hoover was a part of the Whirlpool Corporation, but in 2006 it was sold to Chinese Techtronic Industries for $107 million. The Hoover brand is synonymous with vacuum cleaners in the UK and Ireland.
Meaning and history
1950s
The Hoover logo was developed by Henry Dreyfuss, an industrial designer responsible for such popular devices as the Western Electric Model 500 telephone, the alarm clock known under the name of Westclox Big Ben, and the Honeywell round thermostat.
Dreyfuss spent around thirty years working for Hoover (from 1933 to the mid-1960s). The red roundel logo was officially unveiled in the 1950s. According to the Hoover News, the design was first introduced in February 1950 in a Life magazine advertisement. In the UK, the first products on which it was used were the Hoover 638 (1955) and 1224 (1957).
The logo features the word “Hoover” in white inside a red circle with white and red trim. The word has to be “tilted” at around a 55-degree angle. This has been an important rule. For instance, the metal Convertible series that featured the small stick on the emblem had the so-called 55-degree line imprinted in the metal. With the help of this line, the emblems could always be installed in the right way.
Over the years, the size of the logo has varied from rather small to large. In addition to the red logo, the company could also use a version in white.
1968
The circle was replaced by an ellipse. As a result, the “Hoover” wordmark grew somewhat flatter. Also, the white highlights added a 3D effect.
1999
The original circle shape returned. Also, the Hoover logo grew flat once again.
