Hoover is a brand of vacuum cleaner company, founded in 1908 in Ohio, USA. Hoover was a part of the Whirlpool Corporation, but in 2006 it was sold to Chinese Techtronic Industries for $107 million. The Hoover brand is synonymous with vacuum cleaners in the UK and Ireland.
Meaning and history
The Hoover brand has innovation in its DNA as well as the desire to challenge the status quo and the will to push past the boundaries, also by introducing unexpected technologies. For Hoover, innovation is not just about creating something new, but the explosive impulse that drives us to imagine better solutions.
The Hoover logo is one of the most recognizable trademarks in the world. The logo is a red circle with white round framing and a wordmark in a custom white typeface.
The iconic logo was designed by Henry Dreyfuss — who worked for Hoover from 1933 to the mid-1960s. It was introduced in 1950 in Life Magazine advertisement.
The logo can only be done in certain colors like red, blue, white, or black. It also has to be “tilted” a 55 degree angle.
