Every logo sends out a particular message. Our database will help you gain a better understanding of such messages. You may also want to learn how to “decipher” a message behind a logo on your own. Here’s a quick guide.
Logo and its shape
Your subconscious mind interprets different lines and shapes in a different way:
- logos where circles, ovals, and ellipses dominate convey the ideas of love, friendship, relationship, community, endurance. Curves are considered feminine.
- straight edges (triangles, squares) convey the ideas of stability, balance, strength, efficiency.
- triangles are also associated with power, religion, and scientific approach. Such lines are considered masculine.
- vertical lines are viewed as masculine, while horizontal lines conjure up feelings of peace and tranquility.
Logo and its color
The choice of color can say a lot about a brand. It appeals to different customers, cultural and evolutionary associations.
Here’s the list of the most popular logo colors. Many logos use several colors at once, so the figures don’t add up to 100%:
- 52% blue (trustworthiness, maturity)
- 27% green (nature; traditionally used in finance and gardening)
- 27% black (slick, modern, and luxurious)
- 26% white (lack of color)
- 16% red (passion, excitement, anger)
- 14% orange (invigorating, playful)
- 7% purple (luxury, femininity)
- 7% yellow (sunshine, friendliness, youthfulness)
- 2% brown (masculine, serious)
- 2% pink (girlie, feminine, modern)
Train
Choose a logo and take a closer look at it. What emotions, thoughts, and associations does it arouse? Analyze it from the point of view of shapes and colors. What brand personality traits does the image convey, in you view?
Now it’s time to find out more about the logo: its history, its meaning. Most companies have an official explanation of their logos, but you can typically find useful commentaries given by designers and researches. This is what you’ll find here. This information will give you an insight on the meanings of many famous logos.