Bayer Logo

Bayer Logo
Bayer is a German multinational pharmaceutical company, one of the largest in the world. The company was founded in Barmen in 1863 as a dyestuffs factory. Aspirin was the first and best-known product of Bayer.

Meaning and history

Bayer Logo history


Bayer did not develop a logo until 1881. The first Bayer logo centered around an illustration of a lion and was based off of the coat of arms of Elberfeld, the city where the company was headquartered at the time.
The new Bayer logo was first introduced in 1904 and consisted of a horizontal “BAYER” crossed with a vertical “BAYER”, both sharing the “Y” letter, and enclosed in a circle.
The logo is one of the world’s best-known trademarks. It was registered in the patent register in 1904 for use for “medications for people and animals, disinfectants, preservatives, tar dyes, and chemical preparations for dyeing and photographic purposes.” Since 1914 it has also been used for the company’s crop protection products.
A milestone in the popularity of the logo and a smart marketing idea was the decision to stamp the new logo on tablets, especially Aspirin. From 1910 this protected the company’s pharmaceutical products from counterfeiting and soon became familiar to consumers as a symbol of premium quality.
Bayer Logo
The Bayer logo has remained almost exactly the same for over a century, and works equally well at both large and small sizes, with or without color.
Bayer’s trademark has been updated several times since it was created. In 2002 the cross got a new coat. It was the first colored version of the Bayer Cross in the company colors of blue and green and symbolized brand’s modernity and freshness.
After a modification in 2010 the Bayer Cross was slightly redesigned in 2017. With this graphic evolution it is now ready for the digital age. As there is not a huge change the different lies in the detail. The color gradients in the circle are gone and the colors were modified. This makes it easier to use the logo in the digital media and gives the trademark a more modern and up-to-date look.