Lucky Strike Logo

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Lucky Strike Logo
Lucky Strike is a famous cigarette label, established in 1971 in the USA. in the 1940s it was considered to be one of the best selling labels of tobacco products in America. Today the Lucky Strike cigarettes are sold all over the world. The brand is a part of British American Tobacco.

Meaning and history

Lucky Strike Logo history


The original logo, which remained with the company from 1940 to 2013, featured the name of the brand in black inside a red circle. The red circle was followed by white, gold, and black rings, each of different thicknesses. The type was a compact, elongated, rather bold sans.
You could also notice the writing “It’s roasted” in smaller letters.


Lucky Strike Logo
Both the roundel and the lettering “Lucky Strike” in the middle were preserved. Their proportions were pretty much the same.
The new logo, which was developed by G2 Germany, resembled a seal, which made it look more precious. The combination of gold and noble red made the effect even more pronounced. The updated design was inspired by vintage hipster cool.


The type in the new Lucky Strike logo is slightly more unique due to the unusual elements in the ends imitating serifs.