Domino’s Logo

1 Star2 Stars3 Stars4 Stars5 Stars
Loading...

Domino’s LogoDomino’s Logo PNG

Each of the dots on the Domino’s logo symbolizes one of the first three stores the restaurant chain had in 1965, when the emblem was created.

Meaning and history

Domino's Pizza Logo history

Since the rename of the DomiNick’s Pizza into Domino’s in 1965, the visual identity of the company has always had a domino image in it. For the first years, it was a red and white composition, which started using blue in the 1970s, and this traditional tricolor scheme became the main chain’s signifier.

1960 — 1965

Domino’s Logo 1960

The original banner of the company featured a monochrome banner with the “DomiNick’s” lettering in cursive placed above the “Pizza” in bold capitals of a modern sans-serif font. The black inscriptions were placed on a white background and enclosed in a thick black angular frame.

1965 — 1969

Domino’s Logo 1965

The company was renamed Domino’s in 1965 and the need for the new logo appeared. This is when the new visual identity concept was introduced: a red wordmark with a bold black “Pizza” tagline was placed on the left from the red and white emblem, depicting a domino with solid white dots. This version of the logo stayed with the brand for four years.

1969 — 1975

Domino’s Logo 1969

The redesign of 1969 brought a new color to Domino’s palette — a bright blue. And for the first years, Blue was used only for the lettering, which was executed in an extra-bold sans-serif and placed on the right from a red and white domino emblem.

1975 — 1996

Domino’s Logo 1975

In 1975 the blue of the company’s palette gained a lighter and calmer shade, make the whole composition look fresher and crispier. The new composition featured a square with its left part replaced by a red and white domino figure, and the right half in light blue with the white inscription placed on it vertically. The lettering was executed in a slightly extended font with clean and strict lines and edges.

1996 — 2012

Domino’s Logo 1996

The emblem got inclined to the right and turned into a rhombus in 1996. The contours of all the elements were redrawn and modernized, making the angles smoother and the letters — simpler. The color palette remained unchanged, but the red in this version was a bit darker and more intense than on the previous ones.

2012 — Today

Domino’s logo

The redesign of 2012 placed the light blue “Domino’s” wordmark on the right from a diagonally located red and blue rectangular emblem with three white dots — two on the blue part, and one — on the red.

Font

Font Domino’s Logo

The typeface featured in the 1996 logo looks very much like Futura Condensed ExtraBold, while the current wordmark uses a version of the Pluto Sans Heavy type created by Hannes von Dohren.

Color

Color Domino’s Logo

The color scheme has stayed basically the same since 1960, with a couple of shifts in the shades. The eye-catching combination of red, white and blue colors is highly noticeable in itself, yet the shades used in the current Dominos Pizza logo are rather discreet.