ABC Logo

abc-logo

The ABC (the American Broadcasting Company) is one of the USA’s biggest television groups. Founded in 1943, now it has grown to cover all continents and is available in many countries.

ABC logo history

abc-logo-history

Over its history, the ABC has changed many logos. The first one introduced in 1943 featured an image of a microphone with a vertical ABC acronym inside it and the letters T and V at both sides. In 1961, Paul Rand, a renowned graphic designer, came up with the minimalistic circle-shaped logo, which the company is famous for today.

Shape and colors of ABC logo

colors-abc-logo

It consists of a black circle with the lowercase ‘abc’ acronym enclosed in it. Later, the logo occurred on various objects and came in different color permutations. In 2007 a glossy 3D version appeared, and it conveyed a degree of elegance and modernity. The current logo design has come a 50-year-long way and pretty much retained its original message, which is expressed in its glaring simplicity. It was to reflect the ABC’s clear and concise approach to communication and advertising. There are several versions, which differ in colors and are used on TV, on air, online, in leaflets, brochures, etc.