Versace logo

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Versace logo

Meaning and hisotry

Versace logo history


The logo of the Versace fashion house is definitely one of the most well-known badges in the world, which is synonymous with luxury, chic, and extravaganza. The iconic emblem with a mythological creature as the main theme appeared only at the beginning of the 1990s, and before then the Italian designer used a sleek yet minimalist logotype as the ply element of its visual identity.

1980 — 1990

The very first logo of the legendary designer was composed of a custom monochrome inscription, executed in a narrowed sans-serif typeface, with two parts of the designer’s name placed very close to each other. The typeface of the fist Versace logo was very similar to Sophi Sophi Regular font.

1990 — 1997

The redesign of 1990 brought a bolder and smoother inscription to the brand’s visual identity. The capitalized inscription was written in a bold and smooth sans-serif typeface, which was very similar to Radiant RR Bold, with its slightly narrowed letters neat and solid. The “Gianni Versace” lettering could be placed in one line, or two levels, depending on the brand’s needs.

1993 — 1997

The iconic Medusa emblem was first introduced in 1993, and since then never left the Versace visual identity. It was a monochrome contoured image of a creature, enclosed in a wide rounded frame with a traditional Greek geometric ornament. The official color palette featured a monochrome combination, but the logo could also be seen in gold and black, with or without the logotype, repeating the typeface, designed in 1993.

1997 — 2008

Versace logoThe tragedy, which took the life of Gianni Versace in 1997, made the brand’s owners change its name to just “Versace” so the logo was quickly redesigned. The circular Medusa emblem was redrawn, and the wordmark in all capitals was arched under it. The face of the mythological creature became more tender and feminine, while the contours of the letters — straight and strong.

2008 — Today

logo Versace
The logo was refined again in 2008, with the wordmark enlarged and placed horizontally under the rounded emblem. Today there are two options of the logo used by the fashion label, one is more ornate and Jade a lot of accents and details, white the second badge featured the Medusa head drawing with a minimum of touches and lines.

Symbol

Versace symbol
It is not for nothing that Versace is the brand it is today: every collection from this fantastic designer carried a vestige of mystery and fable, and it would get you dangerously close to some inconceivable secret. After seeing the Versace symbol for the first time, mythologists took a closer look at the young designer’s collection. They confirmed that he had exceptional serendipity, most likely, emanating from some venturesome secrets and plots.
The designer himself termed the symbol (and later the fashion house) the ‘fatal beauty’, and that can hardly be argued. Today’s fashion fans, just like ancient mythological characters, are ready to worship the mysterious and vivid images of Gianni’s collections, unable to take their eyes off from this world brand’s items.
By the way, the couturiere’s competitors did believe that the Versace symbol projected some kind of magic both onto potential clients and competitors. They and critics would come over to Versace shows with pins in their clothes, which, they believed, would protect them against the evil eye and spell.
Indeed, it was all so simple (even if it is not about easy ways). Gianni Versace was open for every little trend and would accept every new thing, from which he would derive his own style. Today, the Versace fashion house holds to the traditions set by its founder.

Emblem

Versace Emblem
Partially, the Versace emblem may reflect the brand’s striving to reach a level, which is hardly reachable for fashion grass roots. However, there is definitely something ironic about it, because Perseus’s main weapon against Medusa was… a mirror. Only someone who is apt to see his or her entire potential has the power to rise as high as Gianni Versace did.
Today, the most common terms that people use to characterize Versace collections include ‘extraordinary’, ‘ultra-trendy’, ‘exquisite’, and ‘brave’. Even today, almost forty years after Gianni Versace’s first stratospheric success, these terms have changed little and retain their fundamental meaning. Versace is a synonym of years of success, bright undertakings, and literally magic influence on fashion lovers. Very few are as good at enchanting people as Versace was.

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