7Up Logo

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7Up Logo7Up Logo PNG

Although the logo of the lemon-lime flavored soft drink 7up has undergone several redesigns, it has preserved the concept of a diagonal motion that could be seen even in the earliest version.

Meaning and history

7up Logo history

The logo for the famous sweet drink has always been bright and evoked a bubbly and fresh sense, just like the brand’s product itself. There was nothing really complicated and special about its logo design, but it still made the 7UP bottles stand out on the shelves of the store across the globe.

1943 — 1972

7UP Logo 1943

The very first logo for 7UP was introduced in 1943 and featured a square badge with rounded angles. The body of the emblem was colored red, white the up and bottom sides were thickened and painted in black.

The wordmark was placed in the middle of the badge in white with a thick black outline, which balanced the framing. Seven white circles were placed around the inscription to represent the bubbles of the drink.

1972 — 1980

7UP Logo 1972

In 1972 the logo was simplified and cleaned. Now it was just a white wordmark on a plain red background, with no frames or additional graphics. A very minimalist and modern image.

1980 — 1987

7UP Logo 1980

In 1980 the typeface of the wordmark was refined and made sharper and more stylish. Between the numeric and text parts of the brand’s name a large red dot in a white outline appeared. This was the birth of today’s famous 7UP logo.

1987 — 1993

7UP Logo 1987

The logo, introduced in 1987 featured a completely new color palette — the green inscription in a double blue and white outline and a solid red dot were placed on a white background. The dot was overlapping the “7”, while the “UP” parts were overlapping the dot, so the logo looked like a three-layered one.

1993 — 2003

 

7UP Logo 1993

The green color was replaced by white in 1993. Another change was about the typeface of the logotype — it became more elegant and italicized. The serifs of the letters were small yet sharp and added an edgy and cool feeling to the emblem.

2003 — 2007

7UP Logo 2003

In 2003 the white wordmark with a red dot gained a wide green shadow and outline, which added volume and motion to the brand’s visual identity. The logo was placed on a gradient green background with some black accents, which made it look stronger and more distinct.

2007 —2010

7UP Logo 2007

Another three-dimensional logo was introduced in 2007, it was composed of three layers — a white “7” in a green and black outline on the bottom, a glossy red dot over it, and the sleek “UP” with slightly curved serifs on top of the structure. This logo stayed with the brand for only three years but is considered to be one of the most recognizable in 7UP history.

2010 — 2015

7UP Logo 2010

In 2010 the visual identity was renewed again. Now the strict “7” with clean straight lines and cuts was colored white and placed on a background, composed of big green and a smaller yellow circle. The “UP” part was located inside a red dot, which was set on the diagonal bar of the digit. Several white and green bubbles were drawn on the green part of the background. This logo is still used in some countries.

2015 — Today

7Up logo

The redesign of 2015 brought smoother lines and a simpler color palette to the 7UP visual identity. The soft and elegant “7” in a distinct green outline is accompanied by a solid red circle with white “UP” on it. Numerous green and yellow bubbles are drawn on the right from the digit, on a white background.

Old logo

7up old logo

In the 1939 logotype, the figure “7” had stylized wings, while the lettering “up” was placed on something resembling a skateboard. The 3D picture looked very dynamic.

Symbol

7Up Symbol

What makes the 1943 label unique is the stylized depiction of bubbles (we will see the bubble idea, in a transformed shape, in many of the following versions). While preserving the 3D looks, this version gets rid of the whole wings-and-skateboard idea and adds some color. The letters (white with a black shade) are placed in a red box with two black lines.

The 1972 version is pretty minimalistic in comparison with all the other ones. The flat red-and-white logo contains nothing but the “7up” lettering in a simple red box with rounded corners.

Over the following 40 years, there has been some playing around with the colors, textures, variations of the 3D effect, as well as sizes and numbers of the bubbles.

Current emblems

7Up emblems

7up uses two different labels outside and inside the United States, which can be partly explained by the fact that the soft drink is sold by two different companies: Dr Pepper Snapple in the US and PepsiCo in other countries.

Both the versions feature a white “7” with a green border. In the logo used outside the US (adopted in 2014), the text “up” is featured inside a red bubble, while in the domestic logo “up” only partly overlaps with the bubble. Also, the international logo sports a lot of small bubbles (green and yellow).

Font

The type of the domestic 7up logo is simpler and more minimalistic without sacrificing recognizability. The “7” and “up” seem to have more in common than the same parts of the lettering in the international logotype.