7Up Logo

7Up Logo
Although the logo of the lemon-lime flavored soft drink 7up has undergone several redesigns, it has preserved the concept of a diagonal motion that could be seen even in the earliest version.

Meaning and History logo

7up logo history


The first logo (1929-1936) reflected the brand’s original name – Bib-Label Lithiated Lemon-Lime Soda. Quite a cumbersome name, it didn’t actually look that weird in its era.

Old logo

7up old logo
In the 1939 logotype, the figure “7” had stylized wings, while the lettering “up” was placed on something resembling a skateboard. The 3D picture looked very dynamic.

Symbol

7Up Symbol
What makes the 1943 label unique is the stylized depiction of bubbles (we will see the bubble idea, in a transformed shape, in many of the following versions). While preserving the 3D looks, this version gets rid of the whole wings-and-skateboard idea and adds some color. The letters (white with a black shade) are placed in a red box with two black lines.
The 1972 version is pretty minimalistic in comparison with all the other ones. The flat red-and-white logo contains nothing but the “7up” lettering in a simple red box with rounded corners.
Over the following 40 years, there has been some playing around with the colors, textures, variations of the 3D effect, as well as sizes and numbers of the bubbles.

Current emblems

7Up emblems
7up uses two different labels outside and inside the United States, which can be partly explained by the fact that the soft drink is sold by two different companies: Dr Pepper Snapple in the US and PepsiCo in other countries.
Both the versions feature a white “7” with a green border. In the logo used outside the US (adopted in 2014), the text “up” is featured inside a red bubble, while in the domestic logo “up” only partly overlaps with the bubble. Also, the international logo sports a lot of small bubbles (green and yellow).

Font

The type of the domestic 7up logo is simpler and more minimalistic without sacrificing recognizability. The “7” and “up” seem to have more in common than the same parts of the lettering in the international logotype.