White Claw Logo

White Claw logoWhite Claw Logo PNG

White Claw is the name of an alcoholic beverage brand, produced by Mark Anthony Brands International since 2016. The drink is available in various fruit and berry flavors and contains 5% of alcohol. Today White Claw is distributed all over the globe.

Meaning and history

The visual identity of the famous beverage brand looks very fresh and professionally executed. Its circular logo, executed in a monochrome color palette, represents style, progressiveness, and freedom, brilliantly reflecting the l spirit of the brand and its purpose — to make people relaxed and have fun.

The logo of the brand has never been changed since created in 2016, and there is actually no need for any refreshments, as it looks very strong and progressive, not even in-trend, but going one step ahead.

The White Claw logo is composed of a three-waves image executed in smooth arched lines of black and gray colors, a wordmark placed around the image, and an arched underline, framing the emblem and adding a sense of professionalism and wholeness to the picture.

White Claw Logo

The waves have their peaks curved and pointed, just like the claws of a tiger. Their sharpness stands for free and rebellious spirit, self-expression, and creativity, while the strict straight lettering balances it and adds stability and confidence.

When placed on the beverage can, the emblem is usually accompanied by a bright banner, symbolizing the flavor of the drink — yellow for Mango, purple for Cherry, etc. the banner is placed slightly diagonally and cover all front width of the can, having a delicate sans-serif flavor name written on it.

There is also a text-based version of the White Claw visual identity, where the white lettering in three levels is placed on a plain black background. The lettering is composed of a bold “White Claw” placed above the thin underlined “Hard Seltzer” and the bold “Made Pure” under it.

Font and color

Logo White Claw

The sharp and bold lettering from the White Claw visual identity is executed in a strong geometric sans-serif typeface with its clean and stable letters having their peaks pointed and cuts distinct. The typeface of the brand’s logo is pretty close to such fonts as Garnet Capitals Bold and Gravesend Sans Bold, but with contours of some letters modified.

As for the monochrome color palette of the White Claw visual identity, this timeless combination elevates the brand and makes its packaging stand out on the shelves. It also looks great being accompanied by bright flavor banners and creates a good balance and contrast, representing the product as one of high quality and with a good reputation.