USA Today Logo

USA Today LogoUSA Today Logo PNG

One of the three nation’s largest newspapers by circulation, USA Today is distributed not only in all 50 states, but also in Canada, Asia, and Europe.

Meaning and history

USA Today Logo history

1982 — 2007

USA Today Logo 1982The original USA Today logo, which was used from 1982 to 2012, consisted of a simplistic rendering of a globe and a bold, uppercase wordmark next to it. Both the emblem and the letters were given in white against the dark blue background.

2007 — 2012

USA Today Logo 2007In 2012, USA Today went through a complete redesign of all its platforms, which of course included the logotype. Gone were the globe and the 1980s stripes. Instead, a simple blue dot appeared, to the left of the wordmark. In contrast with the original logo, the wordmark grew smaller in comparison with the circular emblem.

2012 — 2017

USA Today Logo 2012
The redesign of 2012 introduced a new look for USA Today. The badge was now composed of two separate elements — an emblem, and a wordmark, placed on its right, which was no longer connected. The graphical part of the logo boasted a large solid circle in a bright and intense shade on blue, while the text-part of the visual identity featured a modest yet confident and strong sans-serif inscription in the uppercase, where both parts were written in black, placed one under another and complemented by the “A Gannett Company” underline in all capitals of a modern lightweight font.

2017 — Today

USA Today logo
In 2017 the logo from 2012 was slightly refined. The circle got a brighter shade of blue and got enlarged, but not significantly. As for the main logotype, it remained untouched, while the size of the letters in the tagline became bigger, giving the whole insignia a more balanced and professional look.

Idea behind the new emblem

USA Today Logo Emblem

The Wolff Olins brand consultancy, which was responsible for the redesign, was trying to create a flexible, live infographic that could be modified according to the situation in the world. The simple circle meets the requirement perfectly: it can serve as a container for any picture reflecting the news.

Font

Font USA Today

The modernist sans serif all-cap type of the original USA Today logo preserved almost unchanged in the current one. To ensure better legibility, the distance between the letters was stretched a bit, so the current logo works better at small sizes and reads more clearly at longer distances or smaller resolution.

Color

Color USA Today Logo

The new approach to the color palette enabled the company to build in its co-brands and franchises without having to compromise the identity of its master brand.

usa today new logo

The so-called master logo features the light blue color on the white background, while the wordmark is given in black. The flexible brand system suggests using the following colors for the co-brands and franchises: green for Money, red for Sports, violet for Life, orange for Tech, and teal for Travel.

USA Today Symbol