Pepsi Logo

Pepsi Logo
One of the most well-known beverage brands, Pepsi owns an iconic logo. The combination of red, white, and dark blue inside a spherical shape looks incredibly appealing due to a “smile” effect, created by the white swirl inside the sphere.

Who designed the Pepsi logo?
Caleb Bradham

The original script logo for Pepsi was created by Caleb Bradham, the company founder, around 1903. The iconic Pepsi Globe traces its roots to the 1940s but it was only in 2008-2009 that the design received its current look, which was developed by designers from Arnell Group (New York).

Meaning and history

Pepsi Logo history
The iconic brand, which has been around for more than 100 years has had more than ten redesigns of its visual identity throughout its history. Started as Brad’s Drink in 1893, Pepsi has become synonymous with sweet soda water and no matter what emblem is used, it has always been very well recognized and loved all over the globe.
old pepsi logo

1893 — 1898

The legendary drink was invented by the American businessman, Caleb Bradshaw, who owned a pharmacy in North Carolina. The drink was supposed to help people addicted to morphine, and it’s two main ingredients were pepsin, which is an enzyme used for digestion and cola nuts.
The logo was composed of a blue serif lettering. Its capital letters featured an elegant old-fashioned style with smooth curves. The wordmark was placed on a white background and enclosed in a thin ornate rectangular frame.

1898 — 1905

The name of the soda was changed to Pepsi-Cola, reflecting its ingredients. And the logo was redesigned to represent the new brand. Now the cursive red lettering with elongated and curved lines was the main and only element of the product’s visual identity.

1905 — 1906

The logo was redesigned again in 1905 and started resembling a causal identity of the brand’s main competitor, Coca-Cola. It was a bold script lettering in red, with a curved long tail of the letter “C”, and the connected lines of “P” and “C”, underlining the whole logotype and creating a double loop pattern.

1906 — 1940

In 1906 the red inscription was refined and the thin delicate “Drink” inscription was added on the upper line of the letter “C”. This logo looked more confident and solid than the previous versions, with thicker lines. It was placed slightly diagonally, adding a sense of movement and progress.

1940 — 1962

The redesign of 1940 made the logotype look more professional and modern. All the extra lines were removed and the inscription was now bolder and eater. This was the last version in the minimalist red and white color palette.
In 2014 the logo started to be used by the company again, and it still can be seen on the products today, just on the backside.

1950 — 1962

The prototype of the next generation Pepsi logo was introduced in 1950. It was an image of the metal bottle cap, colored in red, white, and blue, with the red script lettering from the previous version, placed on the white part of the cap.

1962 — 1973

The tricolor cap continued the main theme of the visual identity in 1962 — it was a background for a black bold “Pepsi” inscription in all capitals of the simple sans-serif typeface, with a modified letter “S”.

1973 — 1987

The more modern version of the visual identity was designed for the company in 1973. The circle with a thick white outline was placed inside a rectangle in a white frame. The left part of the rectangle was red, while the right one — blue. As for the circle, it replicated the pattern of the bottle cap from the previous logos and had a bold blue nameplate placed on its white part.

1987 — 1991

In 1987 the white frame of the logo was removed and the lettering — enlarged. The typeface was also changed to a smoother and sleeker one, with rounded corners of the letter “E”.

1991 — 1997

The nameplate was placed outside of the circle in 1991. The logo was now composed differently — the inscription in too with the red horizontally placed rectangle under it and the circle in red and blue with a thick white curve in the middle, on the right of the rectangle.
In 1996 additional logo was designed — the white inscription on a blue background, using two different shades to create a geometric pattern. The signature circle was replaced by a part of a sphere, placed on the bottom right corner of the logo.

1997 — 2003

The visual identity of the famous soda sting was simplified in 1997. The white wordmark in a bold sans-serif typeface with smooth lines and slightly italicized letters featured a thin blue outline and shadow. The inscription was placed above a three-dimensional emblem, depicting a tricolor sphere. The emblem on this logo was resembling a globe, pointing on the international popularity of the brand.

2003 — 2006

The lettering Gaines a new more dynamic shape in 2003, as for the emblem — it was drawn in gradient colors, getting a glossy and vivid look. This logo only stayed with the company for three years, but it still can be seen on the products in some countries across the globe.

2006 — 2008

The wordmark was placed under the emblem in 2006. Now it was colored blue and had a thick white outline, while the emblem was drawn in more distinct lines and has a texture with water drops, which added volume and made it look realistic.

2008 — 2014

The completely new logo for Pepsi was created in 2008. The emblem was drawn in 2D and the inscription was executed in the lowercase letters. The iconic “globe” now had the white line placed diagonally and featured a thin double outline, composed of white and blue.

2014 — Today

The recent insignia of the brand was designed in 2014 and is one of the most minimalist versions in the company’s history. The emblem, placed on the left of the wordmark has its frame removed and now looks modern and solid. As for the lettering, it is still in the lowercase, and the “E” of the custom sans-serif typeface resembles a white wave from the iconic emblem.

symbol Pepsi
 
new pepsi logo
 

Globe emblem

Pepsi emblem
The current Pepsi logo, which is often nicknamed Pepsi Globe, somewhat resembles a smile. Inside a sphere-like shape, there is a white swirl dividing it in two parts: blue and red. The redesign was made in 2008 by The Arnell Group, which was said to have received $1,000,000 for the job.

Being the first manufacturer of soda, Pepsi began its history with a bizarre logo – red color on a white background. Up until the middle of the twentieth century, the red and white color scheme was dominant in the logo. The changes appeared as the result of the competition with Coca Cola. The old image was refreshed by blue color, which visually symbolized the rivalry between two corporate giants.

Font

Font Pepsi Logo
The wordmark features a custom-made italicized roman type, which is called Pepsi Light. If you are looking for a more popular typeface that looks close to the Pepsi insignia, you may try Harry Plain font.

Color

Color Pepsi Logo
The combination of colors used by Pepsi symbolizes the product’s core emotional values. According to consumer research, dark royal blue, which is featured in the original beverage, conveys the idea of “cool”. The lighter shade that can be seen in Pepsi Max, associates with “cool and fresh”, while golden shade seen in the Caffeine Free version symbolizes balance and energy.

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