Pepsi Logo

Pepsi Logo
One of the most well-known beverage brands, Pepsi owns an iconic logo. The combination of red, white, and dark blue inside a spherical shape looks incredibly appealing due to a “smile” effect, created by the white swirl inside the sphere.

Who designed the Pepsi logo?
Caleb Bradham

The original script logo for Pepsi was created by Caleb Bradham, the company founder, around 1903. The iconic Pepsi Globe traces its roots to the 1940s but it was only in 2008-2009 that the design received its current look, which was developed by designers from Arnell Group (New York).

Meaning and history

Pepsi Logo history
For more than 40 years since its inception, Pepsi had a swirly script logo given in the red color. It looked very much like the emblem of the company’s main rival, Coca Cola. The Pepsi logo was tweaked several times, each time becoming less intricate and more legible.
1943 marks the beginning of the “Bottle Cap” era in the history of the Pepsi symbol. It was then that the wordmark was first placed inside a bottle cap shape and the combination of red, blue, and white was adopted.
old pepsi logo
Around 20 years later, the word “Cola” was dropped, while the typeface was heavily modified. A bold sans-serif all-cap type provided excellent legibility and instant recognition of the trademark. For a short period, designers placed two bull’s eyes in the emblem to emphasize the company’s leading position in the international soft drinks market.

The 1970-2008 symbol

symbol Pepsi
In the 1970s the company minimized the amount of white, leaving it only for the outline and the middle of the emblem. The two fields that have been occupied by the white color, became red (left) and blue (right).
new pepsi logo
In 1987 the typeface saw a minor revival. The most noticeable change referred to the “E” character, which became less rectangular. The letter “S”, as well as the other letters, was also altered, but these modifications were less obvious.

Globe emblem

Pepsi emblem
The current Pepsi logo, which is often nicknamed Pepsi Globe, somewhat resembles a smile. Inside a sphere-like shape, there is a white swirl dividing it in two parts: blue and red. The redesign was made in 2008 by The Arnell Group, which was said to have received $1,000,000 for the job.

Being the first manufacturer of soda, Pepsi began its history with a bizarre logo – red color on a white background. Up until the middle of the twentieth century, the red and white color scheme was dominant in the logo. The changes appeared as the result of the competition with Coca Cola. The old image was refreshed by blue color, which visually symbolized the rivalry between two corporate giants.


Font Pepsi Logo
The wordmark features a custom-made italicized roman type, which is called Pepsi Light. If you are looking for a more popular typeface that looks close to the Pepsi insignia, you may try Harry Plain font.


Color Pepsi Logo
The combination of colors used by Pepsi symbolizes the product’s core emotional values. According to consumer research, dark royal blue, which is featured in the original beverage, conveys the idea of “cool”. The lighter shade that can be seen in Pepsi Max, associates with “cool and fresh”, while golden shade seen in the Caffeine Free version symbolizes balance and energy.