CBS Logo

cbs logo

CBS broadcasting Inc. (Columbia Broadcasting System) is a major American TV network. It has been around since 1927 and started as a radio network.

CBS Logo History

CBS Logo History

The company has another name – the Eye Network – in reference to its renowned logo, which was accepted in 1951. Designed by William Golden, it foretold the advent of television and its prevalence over radio.

Inspiration behind the CBS News logo

cbs news logo

William “Bill” Golden, who created the original CBS News logo, was the company’s creative director. The “eye” idea struck him while he was driving through Pennsylvania Dutch country. There, he saw Shaker barns with hex emblems on them. These emblems looking very much like the human eye were supposed to scare off evil spirits.

CBS Sports Logo

cbs sports logo

The CBS sports division has its own logo – the division’s name plus the human eye. The name is written in dark blue caps inside a light-blue quadrangle, which, in turn, is placed inside a dark-blue quadrangle. The light-blue eye symbol is located on the left. This logo was introduced in 2016.

CBS Radio Logo

cbs radio logo

This one features the iconic dark blue eye symbol and the division name written in the company’s signature typerface.

CBS Symbol

cbs symbol

The symbol explains the stage of media technology progress, which has enabled the momentous transition from hearing news and programs to viewing them.

Shape of the CBS Logo

shape cbs logo

The CBS logo is the abbreviated name of the company followed by the famous CBS eye symbol.

Colors of the CBS Logo

colors cbs logo

The black color of the CBS logo’s symbols stands for elegance, integrity, perseverance, and excellence.

Font of the CBS Logo

font cbs logo

The font demonstrates smooth and elegant transitions from thick to thin and creates a feel that combines classics with modernity.