CBS Logo

cbs logo
CBS broadcasting Inc. (Columbia Broadcasting System) is a major American TV network. It has been around since 1927 and started as a radio network.

Logo History

CBS Logo History


The company has another name – the Eye Network – in reference to its renowned logo, which was accepted in 1951. Designed by William Golden, it foretold the advent of television and its prevalence over radio.

Inspiration behind the News logo

cbs news logo
William “Bill” Golden, who created the original CBS News logo, was the company’s creative director. The “eye” idea struck him while he was driving through Pennsylvania Dutch country. There, he saw Shaker barns with hex emblems on them. These emblems looking very much like the human eye were supposed to scare off evil spirits.

Sports Logo

cbs sports logo
The CBS sports division has its own logo – the division’s name plus the human eye. The name is written in dark blue caps inside a light-blue quadrangle, which, in turn, is placed inside a dark-blue quadrangle. The light-blue eye symbol is located on the left. This logo was introduced in 2016.

Radio Logo

cbs radio logo
This one features the iconic dark blue eye symbol and the division name written in the company’s signature typerface.

Symbol

cbs symbol
The symbol explains the stage of media technology progress, which has enabled the momentous transition from hearing news and programs to viewing them.

Shape

shape cbs logo
The CBS logo is the abbreviated name of the company followed by the famous CBS eye symbol.

Colors

colors cbs logo
The black color of the CBS logo’s symbols stands for elegance, integrity, perseverance, and excellence.

Font

font cbs logo
The font demonstrates smooth and elegant transitions from thick to thin and creates a feel that combines classics with modernity.