Orange is a mixture of passionate and energetic red and life-affirming yellow, so usually all associations with this color suggest activity and love of life. Orange is used to convey joyful emotions, motivate, and set a positive mood. Bright, and friendly, orange represents joy and happiness. Even with all its energy, some shades can look delicate and balanced. It gives the impression of warmth and contentment because this color is the shade of fire that is characteristic of the setting sun.
Bright orange is usually associated with citrus fruits and is stimulating and energizing. It stimulates appetite. Advertisers use it to attract the attention of customers and promote health products, while athletes use it to stimulate activity. Some shades of orange can look cheap, so the color is often used for low-priced products. Light shades of orange, i.e. peach, apricot, and copper, are gentle, warming shades associated with tenderness and earthy, feminine sensuality.
Antena 3
Antena 3 is a Spanish television channel owned by Atresmedia. The bold orange color of the logo makes people excited to see what will be up on the channel. It also allows the logo to pop on any background and not get lost among other TV networks.
Ateez
Ateez boy band was formed in 2018 by the small K-pop agency KQ Entertainment. The bold, thick strokes of the logo are accented by the energizing orange. Moreover, the color is a perfect representation of their vibrant stage performances as well as their musical style.
Avast
Avast is one of the best internet security packages on the market. The orange color represents the confidence of the customers that the product provides reliable protection. It also creates a feeling of comfort as nothing is threatening one’s security.
Bank of Baroda
Bank of Baroda (BoB) is one of the 5 largest banks in India, founded in 1908. Indians have a strong connection with the color orange, which is seen in their flag. Besides exuding energy and enthusiasm, it was the bank’s attempt to show its loyalty to the country and its roots.
BHP
BHP is an Anglo-Australian company engaged in the mining and production of iron ore, coal, nickel, copper, uranium, gold, aluminum, diamonds, etc. The bold orange emphasizes the connection of the company’s activities to nature and the energy that it devotes to achieving great results.
Bitcoin
Orange evokes a feeling of independence, ambition, and fellowship while also representing creativity, success, and joy. The Bitcoin incorporates each of these characteristics. Thus, the community went for a lively shade of orange.
BJP
Bharatiya Janata Party (BJP) is a major political party in India. The orange color is considered sacred in Indian culture and has played an important role. The organization used the orange for the lotus flower to show its commitment to the country and its values.
BNSF
BNSF Railway is North America’s second-largest Class 1 transcontinental railroad. While the black line under the name adds a finishing touch and symbolizes the railroad, the orange reflects the energy and speed of this mode of transportation.
Boost Mobile
Boost Mobile company engaged in the development and distribution of mobile products aimed at the youth audience. The honey shade of orange used in the logo does not attract too much attention. At the same time, it creates a warm and friendly impression.
Brandt Zwieback
High-quality zwieback, baked by Brandt Zwieback, has been a beloved childhood favorite for many. The deep orange shade does a great of creating an association with delicious toasted bread. It also reflects the warm and happy feelings one has with each bite of zwieback.
British School of Motoring
British School of Motoring is a driving school that offers top-notch instruction in safe driving practices and vehicle operation. The orange color has also been associated with caution and is widely used on the roads. BSM has used this association for its logo.
Burger King
Burger King is one of the fastest-growing fast-food franchises in the world. One of the features of the orange color is the stimulation of an appetite. Burger King took advantage of this and used a combination of orange and red to design a powerful image and make customers crave for Burger King treat.
Canal 13
Canal 13 is a Chilean television channel launched in 1959. The company used a very bold tiger shade of orange and a simple design to make the logo eye-catching and easy to remember. The logo looks friendly and creates a very positive mood.
Chegg
Chegg is an American educational technology company focused on university and higher education students. Besides being a youthful and energetic color, orange encourages creativity. It is considered an energetic color that stimulates people mentally and physically.
Ciudadanos
Ciudadanos, a Spanish political party, is dedicated to advancing liberal and centrist ideologies. The vivid and joyful ambiance of Spanish festivals, flamenco dance, and traditional costumes are frequently linked to this orange shade. The warmth and passion of Spanish culture are reflected in the use of this color.
Clemson Tigers
The sporting teams that play for Clemson University are known as the Clemson Tigers. Tigers have orange and black stripes, so the choice of color palette was somewhat predetermined. The university went for a very bold and deep orange shade and the otherwise minimalistic design allowed for such a rich color choice.
Comfort Inn
Comfort Inn is the biggest franchised brand operated by Choice Hotels International since the early 1980s. Even a softer shade of orange captures attention and adds a warm, energetic feel to any logo. It makes people feel content and happy.
Crunchyroll
Crunchyroll is a service where you can enjoy a wide catalog of anime for free from your mobile phone. The pleasant shade of the orange is making people feel cozy and comfortable. At the same time, it is able to make the viewers feel enthusiastic about watching a new anime.
Dave Buster
Dave & Buster’s Entertainment, Inc. is the owner and operator of large entertainment and dining establishments. A striking color palette that includes orange and blue adds a bold and dynamic element to the overall logo design.
Dunkin Donuts
Dunkin’ Donuts is an international chain of confectionery snacks and treats. The simple, yet striking logo design is appealing and unforgettable. The orange color represents a friendly atmosphere and hospitality at this establishment. It is also very appetizing and reminds visitors of delicious food.
EasyJet
British airline EasyJet is a low-cost carrier, one of the largest in Europe. The vivid color of the logo can be easily seen even from far away. The company was able to create an impressive and memorable brand image without turning to a complicated design or any other elements besides the name.
Etsy
Orange color has long been representing creativity and enthusiasm. Given that Etsy is a marketplace that specializes in selling handmade and vintage items, these characteristics of the orange become even more relevant.
Fiskars
Fiskars company started back in 1649 and specializes in the production of garden tools. The orange has not been picked accidentally. Pleasant orange plastic handles have become a unique feature of Fiskars back in 1967. Later, orange and black were officially registered as the colors of the Fiskars trademark.
Fnatic
Professional eSports organization based in the UK. The orange color of the logo leaves a lasting impression. It does a very nice job representing the energetic and passionate eSports fans and gamers. This color is also considered to promote competitiveness.
Grenade
Grenade is a British manufacturer with a reputation as one of the world’s most innovative and fastest-growing sports nutrition brands. The light orange shade has made the logo look lively and energetic. It is very appropriate for a sports brand.
Grubhub
GrubHub is one of the largest US companies for the delivery of prepared food and drinks from cafes and restaurants. The logo looks appetizing, fresh, and energizing. The designer was able to reflect these characteristics through a monochrome orange color palette.
GSK
GSK is a British pharmaceutical company engaged in the research, development, and production of innovative medicines and vaccines. The orange color of the logo has the energy and vitality of red and, like yellow, brings about positive feelings, optimism, and youthfulness.
Half-Life
Half-Life is a first-person shooter adventure set in the depths of a mountain. The orange has a very similar energy to the red, which is associated with aggression, war, and danger. The color is known to increase competitiveness, which is what every game would benefit from.
Halloween
The main colors of Halloween are black and orange. Black color symbolizes death, and pumpkin orange symbolizes the harvest of the past year and the fall season in general. We see this color most often in pumpkins, although it is unknown when exactly the first Halloween pumpkin was carved.
Hermes
The Hermes fashion house is one of the most famous and oldest Parisian houses. Although the orange color is not typically associated with luxurious brands, Hermes used orange as a deeper shade of golden. It turned out quite successful and gave the company a very unique touch.
Home Depot
Home Depot is an American retail chain that is the world’s largest retailer of building materials and repair tools. The orange color of the logo grabs the attention. It is a pleasant and joyful color that promotes activity and improves the shopping experience.
Honey
The American company Honey provides discounts and coupons for purchases, allowing one to compare and track prices on the internet. The orange color has en used by companies to create an association with something affordable and cheap. Honey took advantage of this association.
Just Eat
Just Eat is an online food ordering and delivery service. The vivid and lively orange color is the brand’s most distinctive and memorable trademark element. Additionally, color is believed to increase feelings of appetite, so customers find the service even more enticing.
Mamba
Mamba is a free site that focuses on dating and serious relationships with guys and girls all over the world. The orange color of the emblem as well as the placement of the letters create a very upbeat and fun atmosphere. The logo makes people feel at ease and excited about new relationships.
Meow Mix
Meow Mix is classified as super premium pet food, as it is based exclusively on natural ingredients. The company chose a deep shade of orange that is very close to red. It gives the logo a powerful image of a leader in the market without being too bold and overwhelming.
Micromax
The Micromax company quickly entered the mobile phone business and became one of the largest Indian manufacturers. One of the features of the orange color is associated with something affordable and Micromax was able to present innovative and high-quality phones at affordable prices.
NERF
NERF produces crossbows, bows, shotguns, chainsaws, rifles, shotguns, laser weapons, water pistols, and other toys and equipment for fun and safe games. Orange color is present in almost all NERF products. It creates feelings of competitiveness and excitement and warns of danger.
Nick at Nite
The Nickelodeon channel features the American late-night television block Nick at Nite, with young adults as the target audience. The orange is not only part of the parent company’s branding but also a perfect choice for the young audience that likes vibrant and cheerful colors full of creativity and determination.
Nickelodeon
Nickelodeon is an American cable and satellite television channel for children and teenagers. The orange color is associated with joy, sunshine, creativity, warmth, and energy. It injects fun, encourages creativity, uplifts, and gives confidence to the young viewers.
OBI
ÓBI is an international retail chain of construction and household goods stores, owned by a German company. An orange logo conveys the idea that the chain is very customer-friendly. For companies that want to be perceived as confident yet not overly serious, the orange color palette is an excellent option.
Oklahoma State University
Oklahoma State University is a modern, comprehensive public university that was founded in 1890. Although the orange color is not the most common among educational institutions, it reflects the determination, confidence, creativity, enthusiasm, and energy of everyone who is part of it.
Orange
One of the top providers of digital and telecommunications services worldwide, Orange Group, did not have to think about the color palette for too long. It was already determined when the company chose to be called “Orange”. Such a logo and name combination creates a very recognizable brand image.
Ping An
Ping An is a leader in the insurance market in China that also provides financial services and technically advanced solutions. The orange color presents the company as optimistic and friendly. It instills comfort and a feeling of security in people who interact with the company.
QIWI
QIWI Wallet is a popular electronic payment system that is widely used in Russia and the CIS countries. The service desired to present itself as an innovative tool. It used a welcoming and warm color to make people feel comfortable using the service and invoke interest in general.
Reddit is a social news site where users create and share content, a platform that combines a social network, a forum, and a portal at the same time. The color palette creates a very welcoming and comfortable atmosphere for sharing information. Users become curious and excited about the next post.
Sally Hansen
Sally Hansen is an American cosmetics company that specializes in the production of products for manicure design and nail care. An attractive cursive font is accented by a vivid orange that reflects the energy and creativity of the company that aims to make the world more beautiful and happy.
Senior Bowl
Most people consider the Reese’s Senior Bowl to be the best college football all-star game and the NFL Draft’s first round. The orange color reflects the competitive, energetic, and exciting nature of the Senior Bowl games. It injects fun and dynamics and stimulates the teams to play their best.
ServPro
If a house suffered from a flood, or fire, or requires repairs and cleanup for any other reason, ServPro will be able to deal with all the associated issues. An orange rooftop logo base grabs the attention of the viewer and shows the company’s strength and expertise.
Skybus Airline
The combination of the orange color, which stands for independence and transformation, and a butterfly show that the company aims to give freedom and offer a chance to experience something new. It also reflected with affordability of this ultra-low-cost carrier from Kazakhstan.
SoundCloud
SoundCloud is a music streaming and distribution platform with paid tiers for users. The company went for a youthful and light-hearted orange color palette. It reflected the creativity of the users and the fun and innovative features of the platform.
Stihl
Stihl is a world leader in the production of garden, forestry, municipal, and small construction equipment. The logo looks confident and strong thanks to the straight, thick strokes and bold color choice. In this logo, the orange grabs the attention and presents the company as a dynamic, energetic, and solid partner.
Swiggy
Swiggy is the largest online food ordering and delivery service in India. One of the qualities of the orange color is to stimulate an appetite in a natural way as it creates an association with fruits and vegetables. At the same time, it is a comforting and friendly color that creates a positive brand image.
Temu
Temu is an e-commerce company that connects consumers with millions of trading partners, manufacturers, and brands. It is the bright orange color palette that encourages people to connect and collaborate with the company and ultimately make a purchase in a happy mood.
Togo’s
Togo’s Eateries operates and franchises fast-food restaurants, where one can enjoy sandwiches, salads, soups, desserts, and wraps. The corporation turned to orange as its main color due to its ability to stimulate appetite and energize. It is a good choice for fast-food chains, where people eat quickly and leave.
Tory Burch
Tory Burch is one of the leading American brands that has proven itself in the global fashion arena. The designer turned to the orange to create a vibrant and lively brand image. This color is known to trigger creativity and inspire people to innovate.
UC Browser
UC Browser is a fast, smart, and secure Chinese web browser that is designed for a convenient and high-quality internet experience. The vibrant logo of the program tempts people not to pass by and try it. It also reflects the innovative and user-friendly properties of the browser.
VLC
VLC is a free and open-source cross-platform media player and media platform. The orange and white traffic cone is used as the emblem for VLC Media Player. The cones were collected by the students who created the software, which explains the color palette and logo design in general.
VLONE
People who are interested in street fashion are very familiar with the VLONE clothing line. The designer was able to create a youthful and fresh brand image with the help of a bright orange color choice for the logo. It also reflects the creativity of the brand and the comfort and happiness that it brings to the people.
Whataburger
Whataburger is famous for its burgers, Fancy Ketchup, and growing list of menu items. Its iconic orange-and-white-striped restaurants make one cheerful and hungry to try something from the menu. The designer wanted to make the establishment as visible as possible and this color palette was able to achieve that.
WNBA
The WNBA is the sports organization that governs the professional women’s basketball league in the United States. The orange color palette of the logo instantly reminds people of the basketball ball and the women’s basketball games, so the color choice was not hard to make.
