GSK (GlaxoSmithKline) is a world-renowned pharmaceutical company from Great Britain. It is on the list of the world’s biggest pharmaceutical groups operating since 2000.
The GSK logo is an orange tablet-shaped (or heart-shaped) emblem with the company name written in white Frutiger typerface. The combination of orange and white expresses the company’s striving to do good to its every customer and provide high quality products. Designed by Futurebrand, a prominent brand consultancy company, the GSK logo appears to be the most recognizable one in the industry.
Symbol versions
While the primary GSK symbol featured above contains a gradient texture, there are also other acceptable variations. The company’s brand guidelines suggest three more versions:
- white letters in the orange holding shape without gradient
- orange letters in the white holding shape placed in a rectangular box
- white letters on the grey background.
