Boost Mobile Logo PNG
Boost Mobile is a brand of telecommunication company, providing wireless services in America and Australia. The company was established in 2000 became one of the most popular wireless providers in its serving areas.
Meaning and history
2001 — 2008
Every change in the Boost Mobile logo can be described as part of an evolution, never a revolution.
The original logo already bears much in common with the current one. It features an orange emblem consisting of two dynamic shapes. They can be described as swooshes or triangles with one rounded corner. The shapes are symmetrical. They symbolize communication and speed (or fast communication).
Below, there is the lettering “Boost mobile.” Like in the current logo, the glyphs are lowercase, and the first word is larger and bolder than the second one. However, the type here is italicized and looks bolder. Also, the letters don’t touch each other.
2008 — 2020
The two halves of the emblem now touch each other due to their redrawn curved ends. Also, they are now solid, without any white space inside. The touching shapes probably work better in conveying the “communication” message.
The “communication” theme is represented in the wordmark by the glyphs that are touching each other. The “s” and “t” even form a single glyph, which looks dynamic. The type has grown lighter.
2020 — Today
The clean and bold Boost Mobile logo is composed of a wordmark and emblem on its left. The emblem is an abstract geometrical image, consisting of two equal parts, forming a dynamic symbol with two angles sharp and two rounded.
The wordmark in all the lowercase lettering is executed in a modern sans-serif typeface, where the “Boost” part has thick strong lines and the “mobile” is written in a finer and more elegant style.
The orange and black color palette of the Boost Mobile logo is a representation of energy and creativity, as well as a powerful and influential brand, which values the quality of services and progress.
The brand switched the colors in its logo depending on the placement, but the most common color combination is black for the wordmark and orange for the emblem, located on a white background.
The Boost Mobile logo is confident and progressive. It created a futuristic sense and shows the innovative and influential brand, which is reliable and loyal to its customers.