Nickelodeon Logo

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Nickelodeon logoNickelodeon Logo PNG

Over the first two years of its existence, Nickelodeon was actually called Pinwheel, so the company’s original wordmark reflects this fact. It was only in 1977 that the channel was relaunched under its current name and the history of the Nickelodeon logo actually started. Let’s look how the company’s branding got to where it is today.

Meaning and history

Nickelodeon Logo history

The history of the famous channel’s visual identity started with the foundation of the Pinwheel company in 1977. It was the original name of the channel. The very first logo was simple while wordmark placed on a purple background. The letters were smooth and playful and the color palette evokes a sense of creativity and imagination, but the Pinwheel era lasted for only two years. The Nickelodeon was born in 1979.

1979 — 1980

Nickelodeon Logo 1979

The first logo for the new company was designed in the same year and only stayed until 1989. It was an interesting and intriguing logo, where the man in a hat was looking inside the first letter of the nameplate, stylized as a nickelodeon machine, which was a projector.

The wordmark was written in black and executed in a strong geometric serif font with bold letters and distinct solid serifs. There was “The Young People’s Satellite Network” tagline in all capitals, placed under the wordmark and making the whole logo complete.

1980 — 1981

Nickelodeon Logo 1980

The logo was redesigned in 1989 and the strong and confident wordmark was replaced by a more elegant and imaginative one. The curved tail of the letter “N” made the whole inscription look playful and welcoming, adding a sense of lightness and happiness to the sophisticated inscription with smooth lines. This logo also only lasted for one year, but was pretty well balanced and executed.

1981 — 1984

Nickelodeon Logo 1981

The logo, introduced in 1981 lasted a little longer — for three years. It was a colorful and memorable version, designed by Lou Dorfsman. The visual identity featured a three-dimensional globe in gradient gray and purple shades with a multicolor wordmark, horizontally placed over it. Each of the rounded sans-serif letters featured its own color — from yellow to purple and green.

Rainbow color palette and the pinball emblem made a perfect pair in representing the new generation of the children’s television.

1984 — 2009

Nickelodeon Logo 1984

The new era of the Nickelodeon visual identity started in 1984. The company has finally chosen its signature color palette — orange and white, a combination which symbolizes happiness and evokes smiles. The main logo was composed of an orange wordmark placed on a white background, but there were many different versions created between 1984 and 2009 — white lettering on an orange blot, orange inscription with a thin white outline, and even a shortened, “Nick” version.

As for the typeface of the nameplate, it is a modern sans-serif with playful stencils on both letters “O”, Balloon font. It does look stylish and memorable, representing the best of the channel and making it stand out from the list of its competitors.

2009 — Today

Nickelodeon logo

In 2009 the cartoon channel redesigns its logo again. The color palette remained untouched, but the style of the lettering was changed dramatically. Now the inscription is executed in the lower case letters, which looks even friendlier and more welcoming than it used to be.

The bold modern sans-serif font is customized but based on Harry Squeezed Obese font. The most interesting element of the inscription is the letter “I”, which looks like a keyhole, which promises to show you amazing worlds and adventures once you start watching the channel’s programs.

nickelodeon movies logo

Font

Font of the Nickelodeon Logo

The rounded sans-serif type used in the Nickelodeon logo looks very close to Bauhaus 93.

Color

Color of the Nickelodeon Logo

The corporate wordmark has been featuring the orange-and-white color scheme since 1984.