Grubhub Logo

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Grubhub Logo

Grubhub is a food-delivery service, which operates across the USA. The company was established in 2004 and has more than 20 million people using its mobile application.

Meaning and history

Grubhub Logo history

The Grubhub visual identity is laconic but bright. The company’s logo is composed of a wordmark, which is colored red and placed on a white background.

All capital letters of the inscription are written in a strong sans-serif typeface with condensed sleek lines. For the icon brand uses just two letters, “GH”, in white on a red background. The letters on the icon are placed slightly diagonally, which created a nice angular visual effect.

The Grub visual identity was redesigned in 2016 by one of the most famous American design bureaus, Wolff Olins. They made the logo modern and powerful, with the energetic color combination it looks stylish and memorable.

Grubhub Logo

The previous Grubhub logo, designed in 2004, was also text-based, but used mainly lowercase lettering, except one capital “H”. The color palette was based on a darker shade of red and the wordmark was arched. Today the logo is refined and has maximum power in it, but is still based on the original one.