BHP Logo

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BHP Logo

BHP is an Australian Gad and oil corporation, which was established in 2001 through the merger of Broken Hill Propietary and Billiton. The company also specializes in mining and iron ore.

Meaning and history

BHP Logo history

The BHP visual identity is laconic and minimalist. Based on the simple letterforms and just one bright color it looks professional and powerful.

The sans serif typeface of all the capital letters has thick straight lines and traditional cut angles. The nameplate is perfectly balanced and the letters are refined and look strong and neat.

The bright orange color of the BHP visual identity was inherited from the previous version of the company’s logo when it had the name BHPBilliton. The old logo was composed of all the lowercase wordmark with a meaningful abstract emblem.

BHP Logo

Orange is a symbol of energy and passion, it evokes a sense of happiness and friendliness, reflecting the progressive and innovative company which also values the creative approach in everything.

The BHP logo’s simplicity makes it stand out. It is a timeless perfectly executed nameplate and the right choice of the color scheme. The logo represents an influential and super confident brand, which is looking into the future with curiosity and courage.