Mamba Logo PNG
Mamba is a Russian online dating platform, which was established in 2002. Today the platform operates internationally and has more than 10 million users worldwide, with about 2 mill of daily site traffic.
Meaning and history
Mamba is one of the oldest virtual dating sites in Russia. It was officially launched in 2002, and today it is the most popular service in this segment both in its homeland and in several other countries because the platform registered more than 60 million people from all over the world. But, of course, the majority of users on the site are from Russia.
The Mamba platform was founded by Russian IT specialist Andrei Andreyev, who started trying his hand in this field back in the late 1990s. In 2002 he invented a contextual advertising aggregator, which he sold a year later and used the proceeds to launch an online dating service. This is how the Mamba website came into being.
The service has always done well, but over the years the competition has only grown. However, in the fall of 2022, after Badoo leaves the Russian market, Mamba becomes the leader of the online dating segment in Russia. So, today, more than 1 million people install the application every month, 60 thousand users are present online at the same time, and more than 2.8 million users get acquainted daily. Most Mamba users are from Russia, Ukraine, Belarus, Germany, and Latvia.
2002 – ????
The Mamba visual identity is simple yet instantly recognizable. Executed in bright orange color, it’s logo consists of a single wordmark with a tagline.
The nameplate in all the lowercase letters is executed in a bold serif typeface where the first “a” and “b” of the inscription are placed on one line, lower than other letters.
The jumping letters and bold serifs of the wordmark make the logo look playful and evoke a sense of joy and happiness. The orange color of the Mamba logo is welcoming and friendly, representing the platform, where the users are the number one priority.
The tagline is written in very small lettering of the sans-serif typeface and almost looks like a solid underline.
The Mamba logo does its job as a dating service representative perfectly. It is simple yet evokes a sense of trust and reliability, it shows the brand, that aims to bring happiness to its users and does everything for it, providing the best service and easy interface.
???? – Today
After the redesign, the Mamba logo became more balanced, which elevated it to a new level. The app now looks professional, strong, and progressive. The wordmark was rewritten in a straight horizontal line, with a brighter shade of orange and a completely different typeface. The heavy lowercase characters are set in a modern sans-serif font with bubbly shapes and straight cuts of the bars. The badge features just a wordmark, with no graphical additions, and considering the style and color of the inscription, it is more than enough.
