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Micromax is an Indian consumer electronics brand, one of the largest in India and 10th largest mobile phone player in the world. Micromax was incorporated in 2000 by Rahul Sharma and Rajesh Agarwal and began selling mobiles in 2008.
Meaning and history
The Micromax logo is a perfect reflection of the company’s dynamic and young character.
The orange punch logo is a true mirror of the brand which is innovative, bold, extrovert and fun. It is inspired by a hand, holding a mobile phone. The hand knuckles form an ‘M’ and an inverted ‘i’ of ‘Micromax.’
The color palette is as brave and fresh as the whole logo composition. The contrast of orange and white makes the logo look young and bold.
The Micromax logo was developed through an extensive crowdsourcing exercise undertaken by Micromax, in association with Talent house India, inviting participants to submit their version of the brand’s visual identity icon. Eric Atkins was the winner of the competition.
