Meow Mix Logo

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Meow Mix Logo
Meow Mix is an American brand of cat food manufacturer, which was established in 1974. Today the company also produces different supplements and cat health items, which are distributed worldwide.

Meaning and history

Meow Mix Logo history


The Meow Mix logo is composed of a wordmark in a custom typeface executed in a bright color palette. The nameplate is built in two levels and has both words starting with the capital “M”, one under another.
The unique hand-drawn font of the Meow Mix nameplate is smooth and elegant. The main element of the inscription is the letter “W”, which elongated tail curves upright and resembles a silhouette of a cat.
The bright orange color of the letters is accompanied by a thin white and red outline, which adds volume and dynamics to the inscription.
Meow Mix Logo
The previous version of the Meow Kid logo was to overloaded with details, so after the brand’s redesign in 2011, its visual identity was simplified yet became more elegant and classy and didn’t lose its individual character.
When placed on the package, the logo gains a darker shade of orange, in order to better stand out on the yellow background. The right side of the packaging is usually colored in a contrasting shade, depending on the type of the product.