SoundCloud Logo

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SoundCloud Logo
SoundCloud is music online platform, which was created for uploading and sharing audio files. The service was launched in 2007 in Germany. Today it is one of the most popular music platforms with more than 170 million users.

Meaning and history

The SoundCloud logo, composed of a wordmark and an emblem on its left, is instantly recognizable across the globe.
The platform’s bright yet simple visual identity evokes friendly and warm feelings. The orange color of the brand’s palette is a reflection of positive energy and a good mood, which music gives you.
The SoundCloud wordmark in all capital letters is written in a traditional sans-serif typeface with mid-bold clean lines. The letters have a lot of space between each other and it creates a lightweight sense.
SoundCloud Logo


The SoundCloud emblem, which is also used as the platform and application icon, is a smooth cloud, visually divided into two parts. The left half of the cloud is composed of several vertical lines, which symbolize music beats on the equalizer, while the right part of the emblem is solid.
When used as an icon, the cloud in white is placed inside an orange square with rounded angles. It looks modern and remarkable.
The orange and white color palette of the SoundCloud logo is a representation of the optimistic character and creativity of the company. It evokes a smile and happy feelings.