Reddit Logo

Reddit logoReddit Logo PNG

The Reddit logo, named Snoo, may look a bit dated, but it is recognizable and can be easily modified according to the topic of a discussion.

Meaning and history

Reddit logo history

The logo was created by Alexis Ohanian, the company’s co-founder, during a marketing class. He was just bored and started drawing in the margins of his notebook. As soon as he came home that night, he created a digital version of the image.

2005 — 2017

Reddit Logo 2005
The original logo for Reddit was created in 2005 by Alexis Ohanian. And this is when the Snoo, the brand’s mascot was first introduced. The initial concept included a white alien contoured in black with its circular eyes colored orange. The emblem was placed on the left from the smooth and narrowed sans-serif lettering in the lowercase, which was written in a black rounded sans-serif typeface. The dot above the letter “I” was white and featured a thick black outline.

2017 — Today

Reddit logo

The redesign of 2017 emboldened the elements of the logo and added a modern feeling to the Reddit visual identity. The new logo boasts a solid orange circle with the white Snoo head drawn on it. The years and moth of the alien are colored oranges as well as for the lettering, its typeface was also refined, and the letters got fuller and a bit wider. The dot above the “I” got slightly enlarged and is now colored orange.

Elements of the symbol

symbol Reddit Logo

  1. The antenna emphasizes that Snoo is an alien capable of travelling in time and space.
  2. The Reddit mascot is neither a man nor a woman. Ohanian believed that there was no need to choose a particular gender as sex would not mean too much in the world of the future.
  3. The red color of the eyes is what makes Snoo stand out among any other alien logos. No matter how much the mascot is changed, this feature stays the same.

Interesting facts about the emblem

emblem Reddit Logo

The name of the mascot – Snoo – was not chosen entirely by chance. In fact, this word is shorthand for “what’s new?”, which brings us very close to the main purpose of the project.

Ohanian explained that there had been no particular reason why he had opted for an alien, he had just wanted to design a recognizable mascot. Also, he mentioned that he had wanted the logo to look a bit futuristic so as to make sure the project would last.

Icon

The Reddit Icon is based on the company’s mascot image, drawn in thick white lines and placed on a solid flat circle, colored in red-orange, to support the “Red” part of the service’s name.

The Reddit mascot from the icon is a famous alien, called Snoo. Snoo has been there for years but became the official icon of Reddit not from the first day. In the beginning, it was just an unofficial website’s mascot. But he instantly became too popular among the users of the service, and the design team decided to include it into the official visual identity concept.

The team hired artists to draw a new Snoo. They tried to maintain the original proportions, keeping the hand-drawn aesthetic but adding three-dimensionality to the character. So Snoo from the icon has a head like a soccer ball, a crooked antenna, a wide smile, and a pair of orange-red eyes.

Snoo appears on the revamped site as an icon in the corners and in a new “Snoomoji” set that users can apply in chats and messages.

Reddit icon 1 Reddit icon 2 Reddit icon 3 Reddit icon 4 Reddit icon 5

Font

Font Reddit Logo

The typeface has undergone quite a few changes. According to Alexis Ohanian, the first draft featured a bold all-cap font looking pretty solid. The four versions that followed looked clearer, with the tendency of getting rid of capital letters. There are no capital letters at all in the last version.

Color

Color Reddit Logo

The black line drawing creates an excellent visual contrast with the white background. It emphasizes the mascot’s graphical quality while giving almost no colorful details, with the notable exception of the red eyes. To be precise, the ff4500 shade of orange-red is used.