Senior Bowl Logo

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Senior Bowl Logo
Since 2013, when the company manufacturing the Reese’s candy took over the sponsorship, the Senior Bowl logo has been heavily influenced by the package design of the candy.

Meaning and history

Logo Senior Bowl


What similarities can we see between Reese’s package and the bowl game logo? To begin with, we can mention “Reese’s” wordmark, which is given in yellow handwriting-inspired font. Also, the logo is dominated by orange, which is the color of the package of the candy (although the shades are slightly different). Below the sponsor’s logo, you can see the arched lettering “Senior Bowl.” In the background, there is a large football.