Women’s National Basketball Association Logo

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wnba logo
The Women’s National Basketball Association has had two logos so far. Both of them look simple, but meaningful as they give the key information about the league ‒ what sport it deals with and who belongs to it.

Meaning and History logo

WNBA Logo History

From 1997 to 2012 the Women’s National Basketball Association identified itself with an emblem logo. The old WNBA logo has an unusual shape. It is an inclined shield. The shield suggests traditions, while the incline implies movement and speed. The letters in the lettermark are also slanted. The color scheme (red, blue and white) reminds of the American flag.
old wnba logo
Since the WNBA was established as the women’s counterpart to the NBA, the old WNBA logo looks very similar to the NBA logo. The only essential difference is that the white silhouette of the basketball player is unmistakably feminine.

The 2013 Symbol

WNBA Symbol
In 2013 the WNBA redesigned its identity mark. As before, the WNBA new logo features a player in action but it differs radically from the previous NBA-based one. First of all, the blue-white-and-red color scheme gave place to orange and oatmeal, which is the pattern of their game balls. The new colors make the logo look simple, clean and powerful.
Secondly, it is not the original shield any longer, but a vertical rectangle. Thirdly, the silhouette is not dribbling now but is attacking the basket. The intention is to show that players have become more athletic, agile and competitive.
Who is the WNBA logo woman? People have been wondering whether any player inspired the logo. There was even a “who is the WNBA logo woman?” campaign. The league has not made any statements so far. It keeps saying that the logo is a celebration of all the athletes who have ever belonged to the WNBA. Yet, there is a popular opinion that the silhouette is modeled after Sue Bird.


wnba new logo
The typography is one if the most distinctive features of the WNBA new logo. The lettermark “wnba” is mixed case. At first sight the letters are all lowercase, but the lowercase “b” is displayed as “B”. It is Cyclone Shaded, an inline font. It pairs with the imagery and makes the logo identifiable.