The basis of any logo is geometry. Even if the emblem does not have clearly defined figures, the text or picture is always inscribed in an invisible frame. Scientists have proven that ordinary geometric shapes are much faster perceived and better remembered, which is important for any brand. So, one of the most popular geometric shapes for visual identity design is an oval, that is, according to dictionaries, an outline in the form of an elongated circle, in the shape of an egg. Speaking of which, the word Oval itself comes from the Latin Ovum, which means “Egg”.
What other meanings and ideas does the oval shape carry? It turns out that in ancient times the oval was considered a symbol of female power, but to this day this geometric figure is very important in esotericism and mysticism. It carries creative and calm energy and symbolizes strength, charisma, charm, and intuition.
The oval does not and any corners, and therefore perceived as more pleasant and easy. The same friendly forms include the circle, however, the oval or ellipse looks more dynamic. And also horizontally placed oval is a talisman to attract success in business and financial matters. So it is not for nothing that large corporations from completely different spheres of activity choose this shape for their logos.
A&W
The logo of the A&W root beer brand is based on a slanted oval frame, drawn in brown and orange enclosing the bold stylized abbreviation, outlined in white and shadowed with a smooth and light caramel shade. The badge looks very friendly and warm, evoking a feeling of trustworthiness and coziness.
AC Milan
AC Milan has chosen a vertically oriented oval shape for its logo, as it was very commonly used in different heraldic crests and shields. The design of the logo is also based on heraldic elements: a circle in the center is divided into two halves — with red and black stripes on the left, and a bold cross on the right.
Algarsuper
The visual identity of the Algarsuper chain of supermarkets is executed in a super intense and bright color palette, composed of black, red, and acid-green. These aggressive shades are balanced by the smoothness of the oval frame, which is supported by a smaller oval in the center of the medallion.
Algartalhos
The Algarsuper sub-brand, Algartalhos, also uses an oval as the main shape of its logo. Here the badge is executed in a fresher and more pleasant color palette, with the double oval frame in white and a white central element with the stylized image of a rooster, drawn in solid red.
American Electric Power
The American Electric Power badge looks very strong and eye-catching, with minimum details and intense colors. The horizontally oriented oval medallion has a solid background in a light shade of blue, with the bold geometric “AEP” abbreviation written across it in plain white characters.
ASDA
The badge of the British supermarket chain ASDA is also based on an oval shape. The deep and mysterious shade of blue is used for the solid background of the horizontally placed medallion, while the bold uppercase inscription in a modern geometric sans-serif typeface is written in smooth green.
Asia Motors
The simple geometry of Asia Motors‘ visual identity is compensated by the elegance of the letter “S” in the “Asia” wordmark written inside the bold red oval frame of the brand’s emblem. Its sophisticated contour dilutes the stability of three other characters and adds playfulness to the whole badge.
ATK
Quite a simple composition of the ATK visual identity is based on a medium-bold slanted geometric lettering set in red, black, and blue, a clean and distinctive “Motorcycle” tagline in black, and a thin oval frame, also drawn in black, completing the whole image.
Barilla
The Barilla logo has an oval as the main element. It is drawn in solid red and located horizontally on a plain white background (which turned blue on the packaging), with the stylized white lettering in an elegant sans-serif tie face where the title case characters are slightly slanted to the right.
Bologna
Another football club that uses a vertically oriented oval for its emblem is the Bologna FC. The medallion is divided into two halves: stripes of red and blue on the left, and a white one with a Red Cross on the right. The top part of the oval is plaited in blue and features a white BFC abbreviation with the date of the club’s establishment on it.
Boost
The oval on the Boost logo is a symbol of energy and motion. It works just the way it is due to the smooth gradients of red on its surface and a diagonal disposition, supported by a dynamic frame, made of two symmetrical sharpened cut-out lines on top and at the bottom of the emblem.
Bric’s
Bric’s brand is all about luxury and elegance, and so is its logo. The classy sophisticated lettering in the uppercase of a typeface with thin elongated serifs is written in solid blue against a white background and enclosed into a double oval frame of the same shade of blue, with the internal oval drawn in a thinner line than the external one.
Carrier
The Carrier logo is also drawn in a blue and white color palette, which stands for reliability, professionalism, and safety. And all these three qualities are enhanced by the oval shape of the badge. The solid horizontally oriented medallion makes up a great background for an white elegant wordmark in a classy cursive font, accompanied by a thin white internal framing.
CDW
The CDW brand uses an ellipse on its logo as a representation of strength and energy. Its thick red outline is placed on the background of the composition, overlapped by an extra-bold and super stable geometric sans-serif “CDW” lettering, in the same shade of red.
ChangFeng
The logo of the Chinese company ChangFeng has a very interesting geometry, which consists of a sharp triangle enclosed in a thin oval frame. But is it not all: the solid red triangle has two white circular cut-outs in it: one is small and placed in the bottom left corner, while the second circle is significantly larger, cut from the right diagonal side, merging with the white space around the triangle.
Chery
The Chery automaking brand’s logo is executed in a sleek and progressive dark gray color palette and features two balanced parts: a minimalistic emblem with a triangular element inscribed into a flattened oval frame, and sharp geometric lettering with diagonal cuts of the bars and interesting shapes of the characters.
Chicago Fire
Chicago Fire is another football club, which chose a vertically-oriented oval crest as the main element of its visual identity. The intense purple background of the emblem is beautifully accompanied by the red and dark yellow elements. The symbol of the club, composed of two mirrored crowns with three peaks is set in the center of the badge, enclosed into a thin red oval frame.
Citroën
The iconic Chevron emblem of the French automaker Citroën is drawn in flat black lines against a white background and enclosed into a thin oval frame, which softens the sharpness of the chevron and supports the shapes of the “C” and the “O” in the wordmark, written at the bottom of the composition.
Crayola
The Crayola logo is all about fun, joy, and friendliness. The glossy yellow ellipse in a voluminous green frame is placed diagonally against a transparent background. The body of the medallion is decorated by the dark green wordmark in a bold designer typeface and a wide smile drawn in a rainbow gradient palette.
Delage
The Delage badge looks laconic and sleek. The horizontally oriented oval medallion is drawn in gradient shades of smooth and matte blue, going darker from top to bottom. The main element of the badge is the enlarged white lettering in a strong yet soft serif typeface, supported by a double white and blue oval frame.
DuPont
The visual identity of DuPont has an oval shape in its core: the stylized uppercase lettering in a sleek sans-serif typeface has its characters set in different sizes, growing taller from sides to the center, and the wordmark is enclosed between two solid red brackets with rounded angles, which together with the letters create a Flat extended oval.
E-One
The E-One emblem is a depiction of confidence and masculinity. The three-dimensional silver lettering in a slanted geometric sand-serif typeface with thick bars and straight cuts of the characters, has a thin horizontal line cur out in its top part, as a representation of strength and bravery. The inscription is placed on a dark gray oval medallion in a voluminous silver frame.
Edfor Grand Sport
The funky and unusual lettering on the Edfor Grand Sport logo is painted in a bright shade of purple on a solid yellow oval medallion, making up a super intense and memorable image for the brand. The interesting contours of the characters and the contrasting color scheme are balanced by the simplicity and smoothness of the oval badge.
Esso
The Esso brand definitely boasts one of the most famous and memorable oval logos, despite its simplicity and cleanliness. The bold red lettering in an interesting sans-serif typeface is written against a white background in the center of a horizontally stretched oval medallion in a thick blue frame and a thin white outline.
Fairtex
The Fairtex visual identity features a cool oval medallion with two solid elements on the sides, in blue and red, making up a stylish bold frame. The central element of the composition is modern black lettering in a designer cursive font with sharp playful elements on the ends of some bars.
Family Feud
The logo of Family Feud has a horizontal oval in the background of its composition. The blue element with a dotted pattern is enclosed into a bright frame with the bright red central part, and overlapped by a three-dimensional gradient lettering in an orange palette.
Ford
The most iconic logo in our Oval list is the Ford one. The famous white lettering, based on the signature of the company’s founder, Henry Ford, is written against a solid blue background of a horizontally oriented oval medallion with a delicate and elegant double outline in white and blue.
FPV
The sharp and stylish FPV logo has the medallion in black-and-white decorated with a cool image depicting a wild bird. The graphical element is placed on the upper left part of the badge, accompanied by solid black lettering in a custom designer typeface, with arched sides and straight cuts of the bars.
Graco
Greco is another strong company that chose the blue and white color palette for its visual identity as a depiction of confidence, quality, and reliability. The meanings, hidden behind the color scheme of the badge are accelerated by the classy oval shape and the elegant and sharp serif typeface of the stable inscription.
Haldiram
The sophisticated white “Haldiram’s” lettering in a fancy designer typeface is written against a solid removal medallion and decorated by a sleek cursive HR minor game, inscribed into a white circular frame. The strong contrast of the colors and the softness of all elements create a very tender yet at the same time powerful image for the brand.
Henkel
Another oval logo on our list is the Henkel one. The international brand has chosen cleanliness and distinction as the main principles for its visual identity design. The medium-weight title case lettering in a traditional sans-serif typeface is written in solid red lines against a plain white background, inside a horizontally-located medallion with the red outline, which features the same thickness as the bars of the characters.
Hinduja Group
The oval emblem from the Hinduja Group logo is stylized as a globe, decorated by thin blue meridians and parallels. The bold blue monogram with the uppercase and lowercase Hs is placed in the center of the globe. The emblem is accompanied by an elegant uppercase wordmark in a classy font with flared bars, set in the same shade of blue.
Jacuzzi
The visual identity of the legendary Italian brand Jacuzzi is executed in a timeless black-and-white color palette and features only two elements: a stylized title case “Jacuzzi” wordmark in a bold and playful typeface with interesting contours of the characters, and an elegant horizontally-stretched oval frame.
Jawa
The manufacturer of motorcycles Jawa also has its red-and-white logo inscribed into an oval frame. The badge is composed of narrowed uppercase lettering in a traditional geometric sans-serif typeface, and an emblem with a stylized wheel, made of two red rings, enclosed between two wide wings composed of distinctive rays, flared to the ends and rounded.
Kit Kat
The bold and simple title case lettering from the logo of the Kit Kat brand is inscribed into a diagonally-located thin oval frame, and accompanied by a small Nestle insignia, which looks like somewhat in between a leaf and a heart, set in the upper left part.
Kleenex
Kleenex is the brand, focused on the production of personal hygiene products, and its specialization is brilliantly reflected in the laconic logo. The Kleenex badge is a smooth white cursive wordmark, written against a solid blue background of an oval medallion with a double white and blue outline.
Land Rover
The luxury British automaker Land Rover has its brutal and sharp wordmark written on two levels inside a double oval framing. The black-and-white logo would look too simple and usual if not for the interestingly stylized hyphens and tiny triangular serifs at the ends of the letters’ bars.
Lifebuoy
The white italicized “Lifebuoy” lettering inscribed into a white contoured cross is written against a red background of a glossy voluminous ellipsoid with a bright red background and a thick gradient silver frame. The badge looks very strong and modern, with a powerful color palette and confident contours of the elements.
Lucky Me
The Lucky Me logo is based on a solid red oval medallion with bold cursive lettering written across it in a grayish white. The inscription is accompanied by two intense yellow wavy strokes, joined up from the center of the wordmark, crossing the edges of the badge, and adding a sense of warmth and coziness to the composition.
Mars
The solid black ellipsoid is an essential part of the famous Mars brand’s visual identity. Drawn in a plain flat shade, the element is placed on the background of the composition, and overlapped by a voluminous “Mars” lettering, executed in a custom bold cursive font, using a bright shade of red for the characters’ bodies and glossy gold for their outlines.
Mercado Livre
The visual identity of Mercado Livre is all about solidarity and Unity. The white and blue handshake image is drawn on a solid yellow oval medallion with a thick blue outline, which gets thicker at the bottom, creating a laconic stylized smile line. The emblem is placed on the left from the two-leveled lowercase lettering, which only enhances the feeling of friendliness, created by the graphical medallion.
Micro
The logo of the Micro brand features the shape of a flat and widely stretched oval, which looks very progressive in a solid black color with a thin white outline. The name of the brand is written across the badge in a stylized sans-serif typeface, with the lowercase “I” placed horizontally, and its dot inscribed into the negative space of the turquoise “C”.
Microcar
A glossy red oval emblem of the Microcar brand looks like a candy with its smooth contours and voluminous surface. The thin silver frame of the medallion balances the narrowed silver uppercase lettering, accompanied by two arched strokes with sharpened ends, which add dynamics to the logo.
Missouri Tigers
The fierce and dangerous tiger from the logo of the Missouri Tigers team is drawn in orange and white strokes against a solid black oval medallion, enclosed into a delicate orange and black frame. The strong and contrasting color palette of the badge creates a super memorable and brutal image, which perfectly represents the fighting spirit of the Tigers.
MPAA
The MPAA logo features a very interesting yet at the same time laconic graphical emblem, which is based on a flattened oval figure with arched lines resembling meridians on the sides and a circular medallion with four rings forming a kind of flower in the center. The emblem is accompanied by simple and stable uppercase MPA lettering in a geometric sans-serif typeface.
MTN
The visual identity of MTN is probably the most minimalistic and distinctive in our current list. The black-and-white composition features a bold uppercase abbreviation written in a modern geometric font against a plain white background and enclosed into a thick black oval frame.
New York Jets
The legendary logo of the New York Jets club is also based on the shape of an oval. The solid green medallion in a white outline boasts a stylized geometric lettering in white written in the center, with the top part of the “J” bent and elongated to the right with a sharp jet silhouette coming out of it.
Niki
The Niki logo is a bold uppercase lettering in a handwritten style, painted in solid red and enclosed into an oval frame, which looks like it was drawn by a wide brush. A small sharp stripe in the upper right part of the framing adds playfulness and funky mood to this bold yet simple badge.
Old Navy
The visual identity of the Old Navy brand is composed of just two elements: a solid blue horizontally-oriented oval medallion, and a bold uppercase lettering, written in white characters of a modern geometric sans-serif typeface with no colorful or graphical additions.
Outback Bowl
The Outback Bowl logo is executed in an orange and red color palette, with smooth and light gradients on the background, a solid red mountains silhouette with an enlarged boomerang on top, and stylized red lettering at the bottom. All these elements are inscribed into an oval medallion with a wide silver frame.
Pagani
The Pagani badge is sleek and minimalistic. Executed uh a classy and timeless black-and-white color palette, it features an uppercase wordmark in a fancy designer typeface with medium-weight bars and softened contours of the letters. The inscription is written against a transparent background inside a thin black framing in the shape of a horizontally stretched oval.
Parker
For decades the most recognizable element of the Parker logo has been its minimalistic and sophisticated emblem, based on a contoured gold oval, overlapped by a vertically oriented arrow, pointing up. The emblem is accompanied by an uppercase sans-serif lettering, which is also executed in the same shade of gold, a symbol of luxury and elegance.
Peterbilt
The logo of the Peterbilt brand is composed of a solid red horizontal oval in a double red and white outline, and a fancy handwritten wordmark, set in a designer font, in white, across the bright and strong medallion. The intensity of colors is softened by the cleanliness of the geometry here.
Pisa SC
Another football club with an oval medallion in its visual identity is Pisa SC. The geometric crest here is vertically oriented, and executed in a masculine blue and black color palette with white and red elements. The top part of the badge is set in black, with the large white lettering on it. As the center of the medallion, it features a striped pattern, overlapped by a circular crest with a stylized cross and a geometric black-and-white heraldic interpretation of the Tower of Pisa.
Ronart Cars
The bold black lettering in the Ronart Cars logo is written in the shape of an oval. Set in bold black bars, the inscription is framed into the elongated arched tails of the first “R” and the last “T”, and this geometry is supported by a thin black frame of the entire emblem.
Saladix
Saladix is also one of the brands, which use ellipsoid shapes in its logos. The glossy gradient red ellipse makes up a bright contrasting background for the three-dimensional title case lettering, set in white with a light gray shadowing. The logo looks pretty simple yet confident and memorable.
Samsung
One of the most iconic oval-based logos in the world is the one owned by Samsung. Everything is super simple and clear here: the white uppercase lettering written against a horizontally extended oval medallion in solid blue. But the shade of blue In combination with white, the strength of the characters mixed with the smoothness of the badge’s contour create a super professional and exquisite image.
SeAZ
The SeAZ brand uses glossy silver gradients for its emblem. The main element here is an emboldened stylized capital “G” inscribed into an elegant oval frame, with the top right end of the character merged with the triangular element of the framing.
Seinfeld
The super recognizable Seinfeld badge, executed in an eye-catching red and yellow color palette is composed of two simple elements: a classy serif lettering with the triangle pointing down replacing the dot above the “I”, and a shadowed yellow ellipsoid on the background.
Stoewer
The classy sophisticated Stoewer logo, executed in a dark blue, white, and gold color palette, has a horizontal oval as the main shape. The cobalt blue medallion, split by horizontal lines into three segments, features a cool old-style lettering on the center. Each of the characters, as well as the separation lines, is outlined in gold.
Stouffer’s
The Stouffer’s badge is pretty simple: a lightweight white lettering, executed in the title case of a feminine and tender sans-serif typeface, a solid black medallion in an oval shape, and a gradient yellow framing. Nothing else. And nothing else is needed. It’s all distinctive, laconic, and meaningful.
Subaru
The iconic badge with six silver stars is known by all the connoisseurs of the Japanese automaking industry. The solid blue oval medallion with the silver composition and silver framing is accompanied by strong and stable black lettering in a brutal geometric sans-serif typeface.
Survivor
The Survivor oval badge is executed in cool and stylish black, green, and blue color palettes with white lettering in the center and around the perimeter of the composition. The top part of the badge features green and black drawings with palms, while the bottom one is all about water.
Televisa
The visual identity of Grupo Televisa is set in a timeless black-and-white color palette, with the geometric emblem placed on the left from the simple two/leveled lettering in a geometric sans-serif typeface. The emblem features a bold horizontal oval contour with thickened sides and horizontal gradient lines cutting it into segments
Tod’s
The luxury footwear brand from Italy, Tod’s, is focused on quality in everything: the design, the materials, the quality. And, of course, the logo. The classy uppercase lettering in a sophisticated serif typeface is written in solid black inside the oval frame with two heraldic lion heads on the sides. Graceful, chic, and timeless.
Toyota
The Toyota emblem has more than one oval in it. This abstract and mysterious emblem is composed of several geometric figures, located both horizontally and vertically. One of the most legendary badges in history, the Toyota insignia is recognizable all over the globe.
