Jacuzzi Logo

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Jacuzzi LogoJacuzzi Logo PNG

Jacuzzi is an Italian brand of home spas and bathtubs manufacturing company, which was established in 1915. Today the company is headquartered in California and operates worldwide, being the most famous producer and distributor hot tubs and pools across the globe.

Meaning and history

The company, named after its founders, Jacuzzi brothers, became the world’s leading manufacturer of whirlpool bathtubs and spas in no time. Today the brand’s name is used for almost all the hot tubs and portable spas, no matter who the manufacturer is. But the real Jacuzzi brand is still on the top of the world’s pedestal.
The Jacuzzi logo is minimalist yet instantly recognizable. Despite being the American brand, you still can feel the Italian style and sophisticated design in the company’s visual identity.
The label’s logo is composed of a wordmark, which is enclosed in an oval frame. Some of the versions are executed in a monochrome palette, while others use silver and gold combination or a brighter one — blue and white. The earlier versions of the Jacuzzi logo were executed in the black and yellow-gold color scheme.
Logo Jacuzzi


All three color palettes of the brand’s logo, that are in use today, are pretty simple and look elegant, yet eye-catching and memorable. The colors harmonize the style of the lettering and make the Jacuzzi badge look complete and balanced.

Font

The brand’s nameplate is executed in a custom typeface, with some unique details. The bold serif font of the inscription has old-fashioned shapes and lines, and solid sleek dots above the letter “I” and on the tail of the “J”, resembling bubbles. The distinct and strict contours of two “Z”s add sharpness and style to the inscription, while the diagonally cut bottom parts of “J” and “U” create a sense of elegance and playfulness.
The signature typeface is unique and recognizable, perfectly reflecting the strong brand’s individuality and special approach to the design and manufacturing of its products.
Jacuzzi Logo

Review

The company, established by seven Italian brothers, who came to the United States, was family-owned until the 1970s. The legacy of talented engineers, who worked in the aviation industry before founding the today-famous brand, still lives and grows.
Jacuzzi brothers started daubing and producing hydraulic agricultural pumps at the beginning of the 1900s, later they invented the underwater jet and started using it in bathtubs.
Today the company design and manufactures bath and plumbing products, including whirlpool bathtubs, various spas, shower cabins, and sanitary ware. Jacuzzi also offers professional drainage systems, water control, commercial faucets, and a wide range of plumbing products for both residential and commercial use.
The Jacuzzi company consists of several brands, including Jacuzzi itself, Sundance, Zurn, and Astracast. All the brands are distributed worldwide and have a perfect reputation, based on a high-quality and exclusive design of its products.