AC Milan Logo

ac milan logo
AC Milan is an Italian football club, which was established in 1899. The club is the strongest and the most famous in Italy and has several high rewards, including FIFA and UEFA. One of the leading European Football Clubs was created by Alfred Edwards and Herbert Kilpin, two Englishmen.

Meaning and history

The visual identity of the celebrated European football club has always been based on the Red Cross, positioned on a white background. It is the iconic St.George’s Cross, or St.Ambrose Cross (in Italy), which is also an essential part of their mother-city flag.
During the first part of the club’s history, its logo was repeating the crest of Milan and was changing with the growth and progress of the city. AC Milan logo history

1899 — 1916

The very first badge of the team was a smooth square, vertically divided into two parts, with a Red Cross on the right and vertical black and red stripes on the left.

1916 — 1920

In 1916 the logo gained a circular shape and an ornate frame, accenting on the values of heritage and traditions. It was more a medallion than a logo, showing the club’s roots and history.

1920 — 1937

In 1929 the circle with stripes and cross was placed inside an oval with “MFC” lettering on the top and “1899” inscription in its bottom part.

1937 — 1946

The logo from 1937 was bright and minimalist. The white, red and black circle gained a clean and thick red outline, which made it look brighter and more confident.

1946 — 1961

The version of 1946 had a laurel wreath around a white oval, where the iconic circle was located.

1961 — 1964

The Red Devil appeared on the A.C. Milan logo in the 1960s. Now it was seated on the white oval, which was located on a flag with black and red vertical stripes.

1964 — 1967

The oval was removed from the logo in 1964 and the flag’s shape was changed to a shield. The “Milan” inscription was written in black and placed on a white rectangle on the top of the shield.

1967 — 1968

The version of 1967 featured the red devil on a white shield, which was placed on a square with a black and red background.

1968 — 1969

In 1968 the shape was changed to a rhombus, which was placed on a dark rectangular background.

1969 — 1972

The version of 1969 repeats the one from 1961, but with its lines refined and contours more confident.

1972 — 1973

The logo was again redesigned in 1972. Now the Red Cross was placed on a white shield, which was located on the upper right side of a red and black square.

1973 — 1974

The version of 1973 boasts a white circle rested on striped background with the “Milan” lettering in capitals written in white inside a black rectangle in the top of the shield.

1974 — 1976

In 1974 the prototype of the logo we all know today was designed. The circle with stripes and cross is placed inside an oval with “ACM” wordmark on top and “1899” under the circle. The inscriptions were written in yellow and balanced by a yellow frame.

1976 — 1980

The version of 1976 was neater and more delicate than the previous one. The “Milan” lettering on the top part of the oval was in simple yet confident sans-serif, which added professionalism and expertise to the logo, especially when drawn in black.

1980 — 1983

The devil came back in the 1980s. Now it was placed above the extra-bold letter “M”, inside the white oval, placed on a striped background.

1983 — 1987

The background was removed and the Devil logo now looked more modern and strong. Enclosed in a yellow and black frame, it was instantly recognizable and bright.

1987 — 1995

In 1987 the club decides to come back to the roots and redesigns the logo again. The circle with red and black stripes on the left and a Red Cross on a white background on the right is placed inside an oval with a yellow outline. The “Milan 1899” inscription in yellow is placed between the circle and the frame and executed in the same yellow.

1995 — 1996

The word “Milan” is replaced by “ACM” and the yellow color is changed to black, which adds power and confidence to the logo. For one year the club was using a version with the green wreath around the oval medallion.

1996 — Today

The current version of the A.C. Milan visual identity was designed in 1996 and only slightly refined throughout the years. The oval is now framed into red, with a thin black outline. The “ACM 1899” inscription in black uses a simple yet strong sans-serif typeface, which adds a sense of confidence and influence.
All the lines are neat and clean, making the famous football club’s visual identity a truly iconic example, which is instantly recognizable worldwide.

Shape and colors

colors ac milan logo
The club’s current logo features a shield – an element of its home city’s flag. In turn, Milan’s flag was designed based on the flag of Saint Ambrose. The shield is confined in a circle, above which there is the acronym ACM written in the club’s signature typeface. At the bottom, there is the club’s foundation year (1899). This whole picture is confined in a vertical oval, and there is the Golden Star above it. The red part of the logo symbolizes the team’s passion for sports and eagerness to win. Black stands for the rival’s embarrassment and fear to face the ‘Devil’.