Niki was an Austrian low-cost airline based in Vienna International Airport in Schwechat. It was purchased by Lauda in early 2018.
Meaning and history
Playful and youthful, the Niki logo stands out among its competitors. The logo is basically the name of the company inside an ellipse.
What makes it unique, is the relaxed, laid-back style. Both the word “Niki” and the ellipse seem to have been drawn by hand. As a result, the lines are not exactly even, while the letters are “dancing.”
Color
The saturated, rich color chosen for the logo has an appetizing feel. This is probably because it looks like a berry juice.
