Mars Logo

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Mars Logo

Mars is a famous brand of chocolate bars, which was established in 1932. Today the company is one of the largest world manufacturers in its segment and owns several labels of bars, which are loved and recognizable across the globe.

Meaning and history

Mars Logo history

Mara is an iconic brand, which is popular in every country across the world. It is a legend. And as a legend, the label has a very strong and recognizable visual identity, which was first created after the company’s foundation and was only slightly modified by today.

The Mars logo is composed of a wordmark. That’s it. Bold red lettering in a yellow outline placed on a black background — the brand’s style was created in the middle of the 20th century.

Later, in the 1908s, the wordmark was placed on a black background, which was repeating the contour of the lettering, which gained a stronger and more modern font.

The logo we know today was designed at the beginning of the 2000s. It is composed of a wordmark in a smooth and modern typeface, which looks hand-drawn and reminds Comic Sans by its playful energetic lines. The lettering is in red with a yellow-gold shadow, looking three-dimensional and dynamic.

Mars Logo

The Mars nameplate is placed over a horizontally located black oval, which is slightly stretched, creating a sense of a cosmic plane, adding the meaning of the Planet to the brand’s name.

It is a strong and simple visual identity, built on confident lines and bright color combinations. The logo shows the brand as timeless and powerful, the one, that has always been here and will stay for many years more. An instantly-recognizable classics.