Mars Logo

Mars LogoMars Logo PNG

Mars is a famous brand of chocolate bars, which was established in 1932. Today the company is one of the largest world manufacturers in its segment and owns several labels of bars, which are loved and recognizable across the globe.

Meaning and history

Mars Logo history
Mara is an iconic brand, which is popular in every country across the world. It is a legend. And as a legend, the label has a very strong and recognizable visual identity, which was first created after the company’s foundation and was only slightly modified by today.

The Mars logo is composed of a wordmark. That’s it. Bold red lettering in a yellow outline placed on a black background — the brand’s style was created in the middle of the 20th century.

Later, in the 1908s, the wordmark was placed on a black background, which was repeating the contour of the lettering, which gained a stronger and more modern font.

1932 – 1950

Mars Logo 1932

1950 – 1978

Mars Logo 1950

1978 – 1988

Mars Logo 1978
The original Mars emblem was composed of a diagonally placed red lettering in a dark yellow outline, placed on a plain black background. The inscription was executed in a title case of a smooth serif cursive with arched lines, slightly curved tails on some letters, rounded serifs, and some of the lines cut straight. The extra-heavy letters of the wordmark looked friendly and very professional at the same time, creating a strong contrast with the dark shade of the badge.

1988 – 2002

Mars Logo 1988
The redesign of 1988 refined and strengthened the lettering of the logotype, making the lines straighter and stronger. The wordmark was still placed diagonally, but with a smaller inclination. The black rectangular banner was replaced by an additional black outline of the inscription, and a bold tricolor underline was added to the logo, framing the “Mars” and evoking a sense of completion and balance.

2002 – Today

Mars logo
The logo we know today was designed at the beginning of the 2000s. It is composed of a wordmark in a smooth and modern typeface, which looks hand-drawn and reminds Comic Sans by its playful energetic lines. The lettering is in red with a yellow-gold shadow, looking three-dimensional and dynamic.

The Mars nameplate is placed over a horizontally located black oval, which is slightly stretched, creating a sense of a cosmic plane, adding the meaning of the Planet to the brand’s name.

It is a strong and simple visual identity, built on confident lines and bright color combinations. The logo shows the brand as timeless and powerful, the one, that has always been here and will stay for many years more. An instantly-recognizable classics.