Kleenex Logo

Kleenex logoKleenex Logo PNG

Since 1924, the logo of the brand of paper-based products Kleenex has been growing more and more unique and meaningful.

Meaning and history

Kleenex Logo history


1924 – 1932

Kleenex Logo-1924

The original Kleenex logo featured a rather unusual and heavy type with unique “E’s.”

1932 – 1943

Kleenex Logo-1932

The letters grew narrower.

1943 – 1960

Kleenex Logo-1943

The glyphs grew higher and lighter. They were now solid black.

1960 – 1980

Kleenex Logo-1960

The type was replaced by a custom one. The lettering adopted a carefree handwritten style.

1980 – 2007

Kleenex Logo 1980

The wordmark grew bolder and was now colored dark blue.

1992 – 2007

Kleenex Logo-1992

The lettering grew white, while a blue ellipse appeared behind it.

2007 – TodayKleenex Logo

The ellipse was removed from the background, while the lettering grew white again.

Font and color

The smooth and fancy Kleenex logotype is familiar to people all over the globe. Its soft thick lines and a calming color palette evoke a sense of expertise and professionalism, laced up with tenderness and caress. The Kleenex logotype in a handwritten style is executed in a font which is close to Rockaway Beach Thick Oblique, but with the lines modified.

The combination of white and blue colors in the Kleenex visual identity stands for reliability, safety, and high quality. It also evokes a sense of professionalism and trustworthiness, making the logo look fresh and clean.