Kleenex Logo

Kleenex Logo
Since 1924, the logo of the brand of paper-based products Kleenex has been growing more and more unique and meaningful.

Meaning and history

Kleenex Logo history

1924

The original Kleenex logo featured a rather unusual and heavy type with unique “E’s.”

1932

The letters grew narrower.

1943

The glyphs grew higher and lighter. They were now solid black.

1960

The type was replaced by a custom one. The lettering adopted a carefree handwritten style.
Logo Kleenex

1961

The wordmark grew bolder and was now colored dark blue.

1992

The lettering grew white, while a blue ellipse appeared behind it.

2007

The ellipse was removed from the background, while the lettering grew white again.