Tod’s Logo PNG
Tod’s is a luxury shoes and accessories brand, which was established in 1920 in Italy. The brand is known for its high-quality leather goods and is sold almost everywhere across the globe.
Meaning and history
Tod’s was founded by Filippo Della Valle in 1920 as a small shoemaking workshop in Italy. Under the leadership of his grandson Diego Della Valle, the company transformed into a luxury brand in the 1970s, introducing the iconic “Gommino” driving shoe in 1979 and expanding internationally with flagship stores in Europe and the U.S. during the 1980s and 1990s; it went public on the Borsa Italiana in 2000 with a valuation of €1.2 billion and saw revenue grow to €1.13 billion in 2023 despite economic challenges.
The company has maintained its reputation for craftsmanship, collaborating with figures like Princess Diana and launching successful lines like the Tod’s D Bag, while also investing in cultural projects like the Colosseum restoration. Currently, Tod’s is preparing to go private following a 2024 deal with L Catterton, which acquired a 36% stake, reflecting a strategic shift to enhance its individual brands amid a challenging luxury market.
1920 – Today
Tod’s visual identity has never been changed since the date of the brand’s establishment. Created in 1920, its logo was only slightly refined throughout the years.
The Tod’s logo is composed of a wordmark, placed in an oval frame with two lions’ heads, facing left and right. The brand uses two versions of the logo — the traditional framed one and the simple wordmark, without any additional details.
The Tod’s nameplate in all the capital letters is executed in an elegant and bold serif typeface, which is very similar to Angie Sans, with its distinct and slightly curved serifs.
When placed in a horizontal oval with both thin and thick outlines, the lettering is written in a smaller size, in order not to overload the emblem, and to make the lions’ heads visible and powerful.
When used on its own, on the fashion items, the wordmark is written in a larger size and looks modern and solid, especially in the brand’s signature monochrome palette.
For Tod’s packaging, the brand chooses orange and chocolate brown color combination, which is a reflection of passion and happiness. Placed on a bright branded boxes, Tod’s logo looks remarkable and elegant, reflecting the company’s value of quality and comfort.
