Microcar Logo

Microcar LogoMicrocar Logo PNG

Microcar is the name of a French company, which was established in 1984 by a famous group, specialized in yachts and boat production. The sub-brand was founded with the idea of creating super-compact cars. In 2008 the business was sold to Ligier in order to form one of the largest European companies, focused on the design and production of small cars.

Meaning and history

Microcar Logo history

1984 – 2011

Microcar Logo-1984
The first badge was designed for Microcar in 1984 and stayed unchanged for many years. It was a very simple and even slightly naive concept with an italicized uppercase inscription in white set on a horizontally stretched oval in scarlet-red. The edges of the badge got some gradient shades, which made it look voluminous and thick. As for the lettering, it was executed in the simplest serif typeface, without any custom or modern elements.

2011 – Today

Microcar Logo

The Microcar visual identity has had several redesigns during its history, but all of the versions have been more or less the same, as the recognizable style of the brand was formed in the very beginning.

The logo of the compact-cars manufacturer is composed of a horizontally located oval with a delicate silver outline in the center of the red oval there is a “Microcar” wordmark in all capitals, executed in a custom geometric sans-serif typeface with clean lines and interesting contours of the letters, adding a slightly futuristic mood to the badge.

The emblem is also complemented with two curved silver lines, placed along the oval’s perimeter, resembling an orbit, which also correlated with the theme of future and space. This is how the brand shows its progressive approach to design and ecology.

When placed on the cars, the emblem is made three-dimensional, with its glossy red surface and delicate silver elements, it looks like a bright candy on the bonnet of a tiny stylish car.