Barilla Logo

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Barilla Logo

Barilla Logo PNG

Barilla is an Italian brand of pasta and canned food manufacturer, which was founded in 1877 by Pietro Barilla. Today the brand is the biggest manufacturer of various types of pasta and sauces on the world.

Meaning and history

Barilla Logo history

In 1877, Pietro Barilla opened a bakery shop in Parma, Italy. In 1910, the company started making egg pasta.
The original Barilla logo was drawn by Ettore Vernizzi. On the logo, you could see a baker’s apprentice pouring a huge egg yolk in a kneading trough containing a heap of flour.
The picture remained almost unchanged up to the 1930s, while the word “Barilla” was redrawn from scratch almost every year or two.
In most cases, the name of the brand was given in block capitals, bold or light, with or without serifs. One of the 1922 versions showcased elaborate curls. There were also versions where letters were linked, like in handwriting, and wordmarks going up.
The colors ranged from brown to white on the blue background, blue or red on the white background, as well as black.
A calendar from 1935 still featured the original logo with the baker’s apprentice.
Logo Barilla


Giuseppe Venturini got rid of the boy and left only the wordmark. He placed it inside the ellipsoid that has been present on the logo ever since.
The shape of the ellipsoid has varied.


When the company discontinued its bakery business, it hired Erberto Carboni, an Italian architect and designer, to redraw the logo.
This version featured a neat oval housing the name of the brand in a script inspired by handwriting. While the script resembled the one the previous logo, it was, in fact, different, more refined.


Barilla Emblem
Carboni slightly tweaked the design adding a larger oval positioned asymmetrically.
The logotype has been interpreted as either the egg white and yolk or the fingernail.


Lippincott & Margulies (London) designed a more minimalist version. They flattened the ellipse and replaced the handwritten script by a sans serif type. The design has remained almost unchanged ever since.


The company added some depth to the logo with the help of the gradient, white highlights, and dark shades.


Barilla Logo
The Barilla logo grew flat once again.