DuPont Logo

DuPont Logo

DuPont is the name of one of the world’s biggest chemical companies, which was established in 1907 in the United States. The company has around 100 thousand employees and yearly revenue of almost 90 billion dollars.

Meaning and history

DuPont Logo history

The DuPont visual identity is still based on the company’s logo created in 1907. The logo stayed with the brand during its history and was only modernized in 2018, yet the main principles remained the same.

The original DuPont logo was composed of an inscription enclosed in the oval frame. Both lettering and the oval outline were executed in red. The clean lines of the geometric shape and the sans-serif typeface of the wordmark made the logo look modern and powerful.

The “Du” and “Pont” parts of the wordmark are separated by using a wider space.

DuPont logo

The DuPont logo from 2018 features the same red and white color palette and the same oval shape as the basis. But the two parts of the inscription are now written as one word and the oval framing is gone.

The lettering in a bolder sans-serif typeface just repeats the oval contour which has no outline. Though there are two arched elements placed on both sides of the wordmark, to mark the rounded angles of the oval.