Land Rover Logo

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Land Rover LogoLand Rover Logo PNG

Land Rover is a British manufacturing company, focused on premium cars. It was founded in 1948 and got a Royal Warrant in 1951. Land Rover is a truly legendary brand, which is owned by Jaguar Land Rover Group.

Meaning and history

Land Rover Logo history

Land Rover is a company with a unique signature in everything. Its 4WD cars have instantly recognizable designs, as well as its iconic logo, which was created in 1986 and was only slightly modified since then.

The company values its heritage and traditions, providing its customers with the best quality and technical characteristics of cars.

1948 — 1968

Land Rover Logo 1948

The first Land Rover logo featured a dark gray, almost black, oval with a silver outline and italicized lettering. The signature “Z” connection between the words “Land” and “Rover” is still in use today.

The brand’s name was not the only text of the original Land Rover logo. There was also mentioned “Solihull Warwickshire” and “England” to celebrate the brand’s origin.

The Land Rover logo from 1948 was a reflection of the brand’s car universality, reliability, and functionality.

1968 — 1978

Land Rover Logo 1968

In 1968 the brand switches color palette of the logo to black and silver and removes all the extra lettering from it.

Now the Land Rover logo is composed of a more round emblem with a sole “Land Rover” wordmark on it and a signature zigzag connection, which was split into two parts.

The typeface of the wordmark became bolder and stronger, the brand’s name now stands out and evokes a sense of confidence and power.

1978 — 1986

Land Rover Logo 1978

The company switches to a green color palette, which makes a great contrast with gold lettering. The style and spacing of the wordmark remain the same, as well as the overall logo design.

1986 — Today

Land Rover Logo 1986

The logo we know today was born in 1986 and only slightly refined during the years. It is composed of an emerald green oval with a white outline and a wordmark.

The simple and strong lettering is executed in a font from Gill Sans Family, which is simple yet reflects the brand’s functionality and quality.

Land Rover logo

The Emblem

Land Rover emblem

The combination of green and white colors symbolize nature, energy and movement, eternal progress of the brand.

There is a funny legend, that the oval shape of the Land Rover logo was inspired by the tin of fish, which the designer saw during his lunch. There are also two versions of what the signature “Z”-connection stands for: the difficult roads, which are easy to take on the brand’s cars, or just a graphical representation of the company’s motto “Above and Beyond”.

Whether it is true or not, the simplicity and elegance of the Land Rover logo make the brand’s visual identity timeless and quality-centric.