Esso Logo

Esso logoEsso Logo PNG

ExxonMobil and several of the companies of this group use Esso as their trading name.

Meaning and history

Esso Logo history

Esso started as Standard Oil of New Jersey, which appeared after the breakup of Standard Oil.

1880 — 1911

Esso Logo 1880

The history of the brand can be traced even further back to the company called the Imperial Oil Company, which worked at the end of the 19th century. This name is reflected in the logo used at the time. It was rather cluttered. In addition to the name, there was also a complicated emblem and rings. The overall shape was a square standing on one of its sharp ends.

1911 — 1923

Esso Logo 1911

In the era of Standard oil, a totally different logo was used. It was basically a large red “S” inside a black ring with white filling. Behind the “S,” there was a red “O,” which was half-hidden and almost illegible. You can also see the words “Polarine” and “Gasoline.”

1923 — 1934

Esso Logo 1923

This was when the first real Esso logo appeared. The only thing that was borrowed from the previous version was the ring. This time, it was dark blue and bolder, with a thinner ring going inside it.
In the middle, there was the lettering “Esso” in a stylized cursive script. The extended end of the initial “E” stretched below all the other letters.
There was also a version, where the wordmark was blue, while the outer ring was red.

1934 — 1965

Esso Logo 1934

A cleaner and more compact emblem was adopted. The two rings were replaced by a single ellipse. Its border was still dark blue but was thinner than in the previous version. The word “Esso” was now written in a simpler, bold sans. The initial “E,” though, had a slightly unusual shape.

1965 — present

Esso logo

The oval grew bolder and lighter. The type used for the name of the brand became a bit lighter, too. Other than that, the emblem looks very much like its predecessor.
In addition to the main logo described above, there are also alternative versions, including a 3D version and black-and-white versions.

Font

You can’t say that the letters in the Esso logo come from a specific font unchanged. You can clearly see that they have been adjusted to fit the overall style.

Color

Both the colors in the logo are very bright. The red center is specifically eye-catching – it features the shade that is most widely used in logotypes. The blue is also rather vivid.