NBA Logo

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NBA Logo
The NBA logo was introduced in 1969. Its creation can be considered a result of the rivalry between the American Basketball Association and its newly-created rival the American Basketball Association.

Meaning and history

NBA Logo history

In the early 60s National Basketball Association started losing its fans, players, and media to ABA, which had a flashier style of play, and in an attempt to boost its identity, NBA decided to get a distinctive logo. Siegel+Gale founder Alan Siegel was commissioned for this task, as he had relevant experience: he had overseen the creation of the MLB logo. His emblem depicts a player purposefully dribbling the ball with his left hand.

How much does the symbol earn?

NBA symbol
The international design firm Siegel+Gale claims that every year the National Basketball Association symbol brings over $3 billion a year in licensing. Although this information may certainly be biased, as it comes from the company that worked on the logo, it is still obvious that the emblem does generate a lot to its owner as it is very popular around basketball fans all over the globe.

Who is the player in the emblem?

emblem NBA
Siegel claimed that he used a photo of Jerry West from the Lakers as an inspiration for the emblem. He explained, he had found the photo while looking through old pictures form the Sport magazine and was astonished by the way this shot captured the essence of the game. He also was impressed by its dynamism.
However, NBA does not acknowledge it was really Jerry West in the logo. The organization’s spokesperson Tim Frank mentioned that he had never seen any proof for the fact. Siegel explained this with NBA’s desire to make the picture an abstract emblem that could refer to any player rather than a specific one.
Interestingly enough, Jerry West also said he knew it was he in the picture. He mentioned that he was told about it by the late commissioner, Walter Kennedy, and then read about it in New York Times. Although Jerry West found it flattering, he claimed more than once that he does not feel he deserves such attention and did not like to be called The Logo. When asked who should be depicted in the NBA logo, West suggested Adam Silver or Michael Jordan.


Font NBA Logo
The emblem uses a customized type resembling Helvetica Pro Black Condensed. Also, it looks rather close to Horrible Jefe Font.


Color NBA Logo
In contrast to many other commercial logos that can be given in a variety of colors, in case with the NBA emblem only one palette is acceptable: the combination of red, white, and blue. However, in monochromatic visual contexts (in a newspaper ad, for instance), a black-and-white version is possible.

Who is on the NBA logo?
The basketball player Jerry West is believed to be the person depicted on the NBA logo. To be precise, the logo was inspired by a particular photo published in Sport magazine. The author of the mark, Alan Siegel, chose this picture as it seemed to be an excellent representation of the essence of the game.

National Basketball Association Team Logos