San Antonio Spurs Logo

San Antonio Spurs logoSan Antonio Spurs Logo PNG

Since 1974, the San Antonio Spurs logo has been based on one and the same visual metaphor, a cowboy spur. In the course of time, the symbol has been growing less and less realistic.

Meaning and history

San Antonio Spurs Logo history

The team was established as the Dallas Chaparrals and originally belonged to the American Basketball Association. Its earliest logo featured a light blue chaparral bird with an orange basketball.

1967 — 1970

San Antonio Spurs Logo 1967
The initial emblem for the club from San Antonio was created when the team was called Chaparrals. The first badge was funny and cartoonish — with a light blue bird running with an orange basf key all. This amateurish version of the logo stayed with the club for only three years.

1970 — 1973

San Antonio Spurs Logo 1970
The redesign of 1970 strengthened the line of the bird and a ball and placed it on the light gray state contour. The color palette of the whole emblem was switched to blue, white, gray, and red, which is an extremely elegant combination.

1973 — 1989

San Antonio Spurs Logo 1973
The name of the team was changed to San Antonio Spurs in 1973, and this is when the first version of the logo we all know today was introduced. A dark-gray and black combination featured a massive and brutal inscription with the letter “U” replaced by a spur image.

1989 — 2002

San Antonio Spurs Logo 1989
In 1989 the masculine and dark logo was placed on a bright background, composed of three arched lines — turquoise, light pink, and yellow. It was a very delightful and memorable badge, with a great balance of playfulness, elegance, and power.

2002 — 2017

San Antonio Spurs Logo 2002
The colorful background was removed in 2002. Now the black and gray lettering is arched and placed on a light gray banner in a black frame. The “San Antonio” part of the logotype is now placed on the upper part of the frame.

2017 — Today

San Antonio Spurs logoIn the 2017 version, the arched effect of the previous emblem, as well as the “spur” on the “U” remained as they were, while the typeface was customized. Today, the team uses the full wordmark as its global logo, while the status of the primary logo inside the country belongs to the stylized “U”.

Alternative symbol

symbol San Antonio Spurs

In addition to the primary emblems, the Spurs also have a secondary logo, which can often be seen on the brand’s merchandise. The secondary logo is based on a stylized basketball with the letters “S” and “A” in its center. Both the letters have distinctive diamond-shaped angles, like some of the glyphs of the regular logotype.

Font

The official Spurs logo guideline sheet cites Helvetica Bold as the team’s official font. However, the club’s wordmark features a different typeface. One of the distinctive features of the custom type is the diamond-shaped angles on the S, O, P, R, while the N, A, and T look very much like the corresponding glyphs from the Helvetica Bold font.

Color

Black (PMS Black) and silver (PMS 877) are the team’s official colors. Both of them are featured on the San Antonio Spurs logo against the white background.