WWE logo

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WWE logo
WWE (World Wrestling Entertainment) is a US professional sports entertainment company known in the USA and 145 other countries. Other focuses include product sales, movie, music, and games.

Meaning and history

WWE logo history

Since its foundation in 1952, Capitol Wrestling Corporation seems to have chosen simplicity and modernity as to logo design. This logo sported a ‘W’ with ends curving on both sides to form a scissors-like figure. The 1963-1971 logo was a lot more complex: it featured a wrestler lifting his opponent, the company name (then “The World Wide Wrestling Federation”) and its acronym (W. W. W. F.) The logo, which was in use since 1971 until 1980, featured two ‘Ws’, a globe behind them, the company name, and the word “Federation” underneath. In the early 1980s, the company changed its name to “World Wrestling Federation” (WWF). The stylized “W + F” hybrid paved the way for the company’s today’s logo. This element remained similar throughout the 1980s and up until 1998, except for the symbol’s changing color and position. The period from 1997 until 2002 comprised multiple versions of the ‘scratch’ WWE logo featuring a hand-scribbled “W + F” symbol and a red underline. In 2002, the company changed its name for “World wrestling Entertainment” (WWE). There was nothing for the “F” to stand for, and it was dropped. This version was in use from 2002 until 2014.


Emblem WWE
The current WWE logo was designed by John Lefteratos in 2012, and it was not until 2014 that it was introduced. The logo had a 3D version and a black version.


Symbol WWE
The WWE logo is among the most iconic, robust, and effective ones. It symbolizes the company’s integrity, professionalism, and striving to keep up with the changing sports media standards.


WWE logo
The today’s WWE logo is a regular version of the ‘scratch’ logo, because it retains the “W” and the red underline. The “W” is made up of two lightning-like elements with sharp ends, which add a bit of modernity to the design.


Font WWE logo
The WWE logo sports the company’s signature typerface


Color WWE logo
The 3D version of the WWE logo features a silver “W”; the underline is dark red. The black version has a black ‘W”, and the underline uses a brighter shade of red.