New York Times Logo

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New York Times Logo
The New York Times has a recognizable logo, which looks almost the same as it did more than 150 years ago when the newspaper was created. The wordmark was tweaked several times but never completely changed.

Meaning and History logo

New York Times Logo history

The first issue of the newspaper was published in 1851. It was called the New York Daily Times back then. In six years the newspaper changed its name dropping the word “Daily”.
ny times logo
The following notable modification of the logo occurred in the 1890s, when the hyphen in the word “New-York” was dropped.


Symbol New York Times
When the current version of the logo made its debut in 1967, the newspaper lost about 1,000 subscribers. Surprisingly, the most notable change was that the period after the title was dropped.

Times video hub emblem

New York Times emblem
The New York Times video hub logo, which was created by Work-Order, modified the “T” character so as to place a digital play button inside.


Font New York Times Logo
The latest version of the New York Times logo was created by Edward Benguiat, one of the most well-known designers in the US, the author of quite a few typefaces (Souvenir, Tiffany, Korinna) and logos (Reader’s Digest, Sports Illustrated, Esquire).


Color New York Times Logo
The New York Times logo uses the same black-and-white color scheme as the rest of the newspaper’s headings. It looks classic and gives a chance to emphasize the intricate shape of the characters.