YouTube logo

YouTube logoYoutube Logo PNG

YouTube is the world’s top video hosting service created by three former PayPal employees: Steve Chen, Chad Hurley, and Jawed Karim. The service has been around since 2005.

Meaning and history

YouTube logo history

YouTube was created by work colleagues Chad Harley, Steve Chen, and Jawed Karim, who worked together at PayPal In February 2005, after a party, the pals wanted to share a video, and realized that there were no convenient mechanisms for doing so. The photos were quickly posted on the web, but where could the video be uploaded? Nowhere. That’s when they decided to fill the empty niche.

Chen and Karim were excellent computer programmers, and Harley had a gift for design. He designed the iconic YouTube logo, which hasn’t changed much since 2005.

Not many people know, but the original idea of the creators of YouTube was a dating site. The main difference from Facebook was that the user could not only get acquainted but also upload their videos to the profile. It was thanks to this feature that YouTube’s future history was determined.

Dating services began to work on a symbolic date, St. Valentine’s Day in 2005. This is the date when YouTube’s history began: the trademark, as well as the logo and domain, was registered at the same time. But users, instead of posting videos of themselves for dating, began recording video content mostly about what was going on around them and sharing videos. So the “romantic” component of the portal idea faded into the background and then disappeared altogether.

A year later, in 2006, Google became interested in the service, and in November of that year, the company was sold for $ 1.6 billion.

As for the visual identity, there are barely people on our planet, who do not know the YouTube logo, one of the most iconic emblems ever created. The visual identity of the world’s most famous online video portal has been pretty consistent throughout the years and fully based on the original version, created in 2005, until 2017, when the new symbol appeared.

What is YouTube?
YouTube is the largest video hosting service in the world, which was created in 2005, and bought by Google in 2006.Today the platform is used by more than a billion people, that’s almost half of all Internet users worldwide, and 80% of them have an account on this service.

2005 — 2011

YouTube Logo 2005

The very first logo for YouTube was introduced in 2005 and boasted a logotype, split into two parts: the simple black “You” with the first letter capitalized, and the “Tube”, written in white and placed on a gradient three-dimensional rectangle with rounded angles. Resembling the shape of the tv, or a computer screen, the red part of the YouTube logo became a brand’s signifier, known all over the globe. This was the only version of the YouTube badge with bright glossy gradients on the red rectangle.

2011 — 2013

YouTube Logo 2011

The color palette of the logo became darker in 2012, and the glossy texture of the red rectangle was replaced by a matte one. The logo started looking more serious and trendy, showing power, passion, and progress.By getting flat, the badge also gained a more professional look, evoking a sense of confidence and stability.

2013 — 2015

YouTube Logo 2013

In 2013 the color palette was switched to a lighter one again, though now the red part of the logo was flat and minimalist. In this version the “Tube” part has no outline and shadow, looking plain and simple, it became strong and elegant at the same time.

2015 — 2017

YouTube Logo 2015

The redesign of 2015 made the red element darker again, and the composition and the typeface of the logotype remained untouched, but with the change of the color the mood also changed — now the emblem looked exquisite and serious.

2017 — Today

Youtube logo

A new YouTube logo concept was introduced in 2017, and this is when the emblem we all can see today appeared. The logotype with “Y” and “T” capitalized is still executed in the same sans-serif typeface, but now both parts are written in black and placed on a white background, on the right of a red emblem. The new emblem featured the same shape of a softened horizontal rectangle, but instead of the lettering, there is a white triangle, pointing to the right, and resembling the “Play” button.

Shape

logo YouTube

Just like all previous versions, the current one consists of the black “You” and white “Tube” on the red “vintage TV screen”. The “curved” shadings were removed, and now the screen part looks completely flat.

Emblems “icon”

Font YouTube logo

Like the regular YouTube logo, the icon has undergone several modifications. While the earliest versions included the name of the project given in two lines since 2011 the icon has been featuring a play button. The proportions of the triangle and the rectangle were altered in 2013, while the shade of red had changed several times until the button was colored pure red in 2017.

Color

Color YouTube logo

The YouTube logo uses three colors: white, black, and red – a combination, which creates an appealing mix. It emphasizes excellence, optimism, passion, purity, elegance, and perseverance. These are the qualities that have helped YouTube reach its current height.

Font

YouTube Font

 

The YouTube logo used to have a distinctive and recognizable Helvetica font, which was widely used in TV shows in the 1950s, in all the old versions of the badge. With the last redesign, the clean modern typeface was switched to a narrowed and elegant one, the font, is pretty close to Indecise Condensed Medium, another famous type, used by many reputable brands and companies.

Icons

youtube icon youtube icon
youtube icon
youtube icon youtube icon

The red and white icon has already become one of the most recognizable graphical emblems ever created. Though there is nothing new at all in the YouTube icon, all together, the elements of the emblem create a powerful and eye-catching image.

The whole logo was dramatically changed in 2017, and its icon, which previously consisted of white lettering on a red background, became geometric and cool. A red “Play” button appears to the left of the company name, reflecting the site’s specificity of watching and downloading videos. The figure is still in the form of a smoothed rectangle but is smaller than in previous versions of the logo.

YouTube Logosu

A small white triangle on a solid red background — and that is it. A complete reflection of the service’s purpose, focus, and values. The color combination represents influence and power, while the triangle points to the right — movement and development. And, of course, the “play” button for all the video content YouTube has to offer to millions of users from all over the globe.

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