Flipkart Logo

Flipkart logoFlipkart Logo PNG

Flipkart is the name of an Indian company, which was established in 2007 and is focused on e-commerce activities. The company is partially owned by Walmart, which makes it one of the largest online shopping platforms in its region, with yearly revenue of more than 6 billion USD.

Meaning and history

Flipkart Logo history

The visual identity of Flipkart is modest and can definitely be called “usual”. The logo, composed of a simple emblem and a wordmark, is executed in a blue and yellow color palette, which was chosen by the company in its first years, and stayed with the brand after the logo redesign of 2015, but in a bit elevated way.

2007 — 2015

Flipkart Logo 2007

The initial Flipcart logo was executed in yellow and white and placed on a calm dark blue background with rounded angles and the right side cut diagonally. The name of the brand’s website was written in two styles, with the “Flipkart” in large and bold white lowercase. With smooth elongated lines, and a delicate and light yellow “.com” in a smaller size. On the left of the inscription, there was a minimalist image of the shopping cart, also executed in yellow and having thin horizontal lines coming from it to the “.com” and creating an underline for the logotype.

2015 — Today

Flipkart logo

The redesign of 2015 made the Flipkart logo look more modern and solid, removing the blue background and reducing the number of elements on the logo to just two. Now the light yet still intense blue color was used for a slightly italicized logotype in a titlecase of a smooth and elegant sans-serif typeface with thick lines and softened edges and angles. On the right from the wordmark there is a new yellow and blue emblem — a carton shopping bag with a stylized blue “F” on it. The letter is written in the lowercase and has its horizontal bar elongated to the left, creating a sense of motion and speed.